This global pandemic has shown the cracks and flaws in everything. How fragile our economy is, what happens when the world grinds to a stop within weeks, and it’s shown the real importance of having a digital presence.

Bricks and Mortar Businesses

There’s nothing wrong with your business being focused on your retail location, be it a shop, a cafe, or a restaurant. But what these couple of months will have reaffirmed to everyone is, having an online presence that allows business continuity is no longer a luxury, it’s a necessity.

If you own an independent store, it might be time to get that e-commerce platform up and running. You can do this yourself with tools such as Shopify or Squarespace. Both of these systems will allow you to upload products, make sales and ultimately continue with business as usual (if for any reason your store might have to close again in the future).

Of course, you can always speak to an agency, like ours, to help you with building a website, if it makes sense for you, financially. We’re more than happy to help if we can.

Events Space

It’s been a rough ride for everyone in the events space, and it doesn’t look like that will be radically changing any time soon. There have been some incredible examples of people shifting to online events, but let’s face it, it’s not the same, and it only works for certain types of events.

Reality is it’s going to be very tough to recover what has been missed during this time, but now more than ever, you want to make sure you are front and centre for your prospects. As and when things do start to relax and events are allowed again, people are going to want to get organised and fast.

Making sure your business is easy to find for your local/target audience is a must. You can start by using simple tools such as Google My Business to help get you started. Allowing people to easily find you and, more importantly, your contact details.


I miss the restaurants! Well, actually, I really miss other people cooking for me and not having to worry about prep or cleaning up.

I’m currently in rural France during this lockdown. I’ve been amazed to see small business adapt, fast, to what has currently been happening.

One local restaurant here set up a takeaway and delivery service within days of the lockdown happening. Offering the “plat du jour” every day during the week and also an “a la carte” option.

This may sound simple, but it’s a tough transition, especially if you’ve never done it before. If your establishment hasn’t thought of delivery or takeaway as an option in the past, now is a great time. Begin by figuring out how you can get started and keep it running in the future.

If you’re in the UK, Deliveroo and Just Eat are great options. But remember you can also reach out to your customers directly. Using your existing digital presence, with an interim offering through your social channels.

Professional Services

Probably the least affected as a result of this global pandemic, in the sense that a lot of the contact points can be moved online easily. But that still doesn’t mean it’s not been hard for a lot of us.

Making sure you have a solid digital presence, allowing people stuck at home to find you, is important. You may be finding that you’re getting fewer referrals as people aren’t “networking” as much.

But using tools such as Zoom (beware of #ZoomBombing), Skype or Google Meet is a great way to keep in touch with your clients and keep a semblance of “face to face” going during these times.

What to do next for your digital presence?

The simple truth is, no matter what business you are in, which industry, whether you’re B2B or B2C, chances are you’ve felt the impact of the global pandemic we’re all currently living through.

Over the course of the last 2 months, we’ve spoken with nearly 45 different businesses, offering free advice and help. Our goal was to point businesses at various different stages to focus their efforts on what can potentially bring results for them.

If you’d like some help too, we’re here to support and guide you. You can simply book a convenient time for a free 1-hour consultancy using the option below.

Whatever your situation currently, don’t be afraid to try something new. It might not work, but it could just be the saving grace you are looking for.

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.