As a company, we feel we’re really lucky to be able to work remotely. Too many people are bound by the shackles of working in an office and I’m not convinced they are any more creative or productive than their remote working counterparts. When we started back in 2008, we did have offices. In fact, we had offices up until 2014. And then everything changed. We decentralised our office and started working remotely.

Whether you want to call it working remotely or location independence, the truth is, having the flexibility and freedom to work anywhere is a huge bonus. It gives families the opportunity to enjoy more time together, it saves time in terms of commuting, and it allows people to feel more in charge of their day. 

Now before someone in the comments says, “remote workers don’t work” I need to address the fact that this isn’t right for everybody. There are some people out there that think working from home means PJs and daytime television. It doesn’t. And most of us don’t view it that way. 

The Cost Implications of Not Working Remotely

As a business, let’s look at it in terms of cold hard cash. The numbers don’t lie. Office space is expensive in the UK. Especially in London. In 2018, a Moneysupermarket study showed the average cost of coworking spaces in London came in at an average of £613 per desk, per month. 

For a team of 5 like ours, we’d be looking at a yearly cost of nearly £37,000. A cost, that would directly impact our pricing. And, therefore, our clients. 

And this is just for coworking space. We’re not even talking about having your own offices, which would see that number increase dramatically. 

Working remotely keeps our pricing competitive and saves everyone money. 

Does Working Remotely Kill Company Culture? 

So we’ve looked at the cost implications, and we realise how much that would impact our clients. But what about the impact of working remotely on internal company culture? 

Well for us, we feel we have an awesome collaborative culture that’s nurtured through online communication and semi-regular meetups in person. You see, technology means we are more connected than ever before. 

For starters, we can have conference calls with the team with ease. Of course, there’s also the option to live video chat together. Messaging platforms allow us to catch up and respond to each other instantly, too. The way we use technology allows us to be the best possible team, without having to stand around the water cooler. 

So Why Work Remotely with a Distributed Digital Marketing Agency? 

We’ve always thought of ourselves as being an extension of our clients’ companies. We help support or become their digital marketing team. We bring new ideas, creativity, and a fresh perspective. 

Some people really want to be able to walk into an office boardroom and meet their suppliers. However, we believe that regular communication and contact between the company and our team helps us to build a stronger relationship than we would ever do in an office. 

Having a direct line of communication with your digital agency is the best way to make sure you’re always up to date with what’s going on. And so are we. By knowing what’s happening in your business, we can create the most relevant and most impactful content for you. The stuff that showcases the real you.  

Work With a Remote Team

Find out how Social INK can help you with your digital marketing from afar. Simply book in a free consultation today. No strings attached. Just an open and honest conversation about where you are now and where you want to be when it comes to your marketing online.


Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.