What an absolutely amazing achievement by the whole team here at Social INK! We were named as the winners of the One Minute Briefs collaboration with KFC to advertise #ILoveYouBaconBurger. We couldn’t be more proud right now.

Since March 2019, as an agency, we decided that we needed to challenge our creativity on a regular basis and in different ways. At that point, we started getting involved, as a team, with One Minute Briefs. OMB has built an incredible community of #OMBles, who take part in a simple creative exercise: One Rule. One Minute. Create an Ad. That’s OMB in a nutshell.

This daily creative practice has been a fantastic experience along the way. We’ve met so many amazing people, both online and even offline at the Chip Shop Awards. In the last few months, we’ve won a few of the daily OMBs, and that most definitely spurred us along. But this brief, for a brand like KFC meant the world to us. So what was the brief?  

One Minute Brief of the Day: Create posters to promote the courtesy of KFC’s #ILoveYouBaconBurger

Our Winning Entry

The thing that marked us the most wasn’t just winning the brief, although that was pretty awesome. What really blew us away was the incredible OMBle community that came out in force to congratulate us, and that’s what this is all about.

We’ve become part of something bigger than just us and although there is friendly competition out there⁠—one agency, in particular, knows who I’m talking about⁠—it’s more about coming together to push ourselves, and each other, creatively.

Reading comments like this make it really worthwhile:

And from KFC themselves:

Here at Social INK, we not only take part in One Minute Briefs on a daily basis, we also ran a brief for ourselves, did a OMB Takeover for three days, and ran a brief for a client. It’s a brilliant way for brands and clients to create User Generated Content in a fun and creative way. We’ll definitely be running more!

All Part of A Year Long Challenge

It’s not just OMBs that we’re doing differently this year. As an agency, we’ve decided to continually push ourselves with monthly challenges, too. So, we continually take part in the daily One Minute Brief challenges, and for the month of May we had a slightly different challenge in mind.

#30DaysOfLive was our month-long challenge in May. Every day, one of the senior team at Social INK went live on one of our social media channels. We did a bit of everything. Sometimes, we talked about what we were up to, shared guides and tips to help viewers with their digital marketing, and more. We even ended up live from Goodwood Race Track, Italy and from a canoe!

So for June, we are keeping the pressure on. Our latest challenge is #June100. 100 Blogs in a month. Yes, 100 blogs in one month. Now, don’t be fooled, we’re a nimble agency. There are 5 of us in total on the Social INK team. So bringing together 100 blogs is no small task. It requires strategy, planning, creativity and most importantly a lot of execution. All in a day’s work!

Why do we want to keep challenging ourselves?

Simply put, it’s too easy for agencies to act in the “do as I say, not as I do” methodology. While we tell clients about the need to blog, the need to create video content for their social media channels, and to put themselves out there and be authentic, we want to consistently publish great content.

We want to live by what we sell. Yes, we’re always pushing our clients to do more, but at the same time, we’re doing it too. We’re hoping that our challenges will inspire smaller businesses to get started. I mean, ultimately, if we can keep pushing this amount of content for months on end, you can surely start creating a weekly blog, right?

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Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.