What to Look for in a Web Design Agency
The importance of good web design cannot be understated. Your website is your digital storefront. It’s where first impressions (and lasting ones) are formed at the click of a button. And if the user experience (UX) is poor, it could cost you: anything from new business to search engine rankings, from sales to the expense of having to completely overhaul and redesign your site. That’s why it’s important to have a professionally designed website. Because cheap website design will cost you more in the long run. But do you know what to look for in a web design agency?
There are several key elements to consider when looking for a web design agency. Often these don’t become apparent until after you’ve had a bad experience with one. In order to save you the time, expense, and frustration we’ve compiled the checklist below to help you when it comes to choosing a web design agency that’s right for your business.
What Does Their Website Look Like?
This is an easy one, to begin with. If you want to know what to look for in a web design agency, start with their website.
- What does it look like on desktop?
- How about on mobile?
- Is it a responsive design?
- What about the site speed? Does it load quickly?
- Is it easy to navigate?
- Does it look and feel professional and slick?
- Would you be happy having something similar for your business?
If a web design agency doesn’t showcase its work effectively on its own website, then alarm bells should start ringing immediately. In short, businesses need to practise what they preach. Especially when it comes to online services.
Indeed, a reputable and dynamic web design agency will convince you to contact them just by the look and feel of their website.
Has the Web Design Agency Been Around Long?
Credibility is an important thing for any business. Generally speaking, reputation and success are built up over time. That’s why longevity is a good indicator of whether an agency has been doing something right.
Consequently, establishing how long they’ve been in business is a great way of determining whether they’re reliable or not. For this reason, it’s one of the most important things to look for in a web design agency.
By and large, the longer an agency has existed the greater their wealth of experience. And this will be invaluable to you when looking for a web design agency to work on your company website.
What to Look for in a Web Design Agency’s Portfolio
In addition to longevity, a wide and varied client portfolio is what you need to look for in a web design agency.
- Do they have examples of client work on their website?
- Are their links to client websites that you can check out?
- Does their portfolio link to live or current websites?
- Do the examples in their portfolio span a range of different industries?
- What types of websites do they create (e.g. Can they design e-commerce sites?)
- Are all their web design projects responsive?
Carefully sifting through an agency’s portfolio is essential to gaining a better understanding of what they are capable of and what they can offer your business. Therefore, it’s important to take time to review their existing work to see if there are any web design examples that catch your eye or if they’ve created websites for other businesses within your sector.
If nothing else, it’ll give you some food for thought.
Is the Web Design Agency on Social Media?
You can get a good feel for an agency, their personality, approach, and suitability from what they post on social media.
- What do they have to say?
- What do they share?
- How do they interact with their followers?
- How active are they?
- Do they share team insights or pics?
Social media marketing is essential for businesses. It helps with SEO, drives qualified traffic to your website, and is a great way to interact with potential and existing customers. Every business needs a social media presence, and if your business has an active one, you need to know that your web design agency is capable of building out a site that suits your business’s needs.
If a web design agency can’t be found on social media, or don’t have an active presence, how much experience do they really have in online marketing? And how can you be assured they know what they’re talking about?
Social Proof and Testimonials
The most compelling evidence in favour of a web design agency is the availability of social proof or testimonials on their website or social media channels. Client feedback, reviews, or even just positive comments on their social posts provide a great insight into the way operate as a business. More importantly, social proof acts as evidence that others have used their services and are happy with the results.
Certainly, when it comes to what to look for in a web design agency, the presence (or the absence) of client testimonials will paint a picture for you, helping to make your decision easier.
Do They Have a Blog?
Many businesses recognise the benefits of blogging. A blog can be a great source of insight. In fact, it’s a great way for businesses to showcase their knowledge and expertise, whilst also contributing to SEO and informing, educating, and entertaining site visitors as part of a wider content marketing strategy.
Want to know what to look for in a web design agency?
Check out their blog.
It’ll tell you everything you need to know. More specifically, it’ll give you a sense of what they know.
What Else Do They Specialise In?
Do they only do web design? Or can they offer you more? In short, are they a one-trick pony?
Freelance web designers specialise in web design. And even then, many offer additional services on top of their core design work.
Agencies, however, should be offering you more than just simple web design. More specifically, they should be able to help you with any one, or a combination, of the following:
The reason for this is simple. If they don’t understand the mechanics of digital marketing (and don’t actively practise them themselves) how are they going to create you a website that meets those needs?
Conversely, a web design agency that also specialises in other areas of digital marketing is a valuable asset. Not only do you stand to gain an exceptional website, but you might also come away with a full digital marketing package that has you completely covered for content, social media, SEO, and advertising.
That’s what to look for in a web design agency. A reliable team of multi-skilled professionals who will look after all of your business’ online needs from the start.
Having an agency team supporting your business in all these areas is extremely valuable. For starters, they’ll get to know your business inside out and build everything to work in synergy from the off. It also means you can develop a strong and lasting working relationship with your agency. And that can only benefit your business in the long run.
Do They Sound like the Right Web Design Agency for Your Business?
All things considered, when thinking about what to look for in a web design agency, the real litmus test is whether they sound like a good fit.
An agency may have the capability and the capacity to deliver the kind of website you’re looking for. They may even have all manner of awards and plaudits for their previous work. However, if they don’t sound right, none of that matters.
Ultimately, you need to get along with your agency. Specifically, they need to share similar values or a similar ethos and character to your business. Certainly, this will help make communication, idea generation, and feedback (which goes both ways) a whole lot easier.
Finding an agency that considers itself an extension of your team and one that always has your brand’s best interests at heart, is the dream.
With this in mind, make sure you suss them out via their emails and on the phone early on. Only you know what sounds like a good fit for your business and your goals.
Looking for Something More?
Why not book a free, no-obligation consultation. Tell us what your web design, social media and content marketing needs are.
Let’s build something awesome for your business. Together.