Not every social media marketing agency offers a social media takeover. And that’s ok. It’s not for everyone. Here at Social INK, we do occasionally, but only when we meet a great brand that we believe has a huge amount of potential. But before I go into that, I guess the real question is, what is a social media takeover?
To help me answer this, I think it’s best to draw on an example of a social media takeover we recently ran for the luxury blue sparkling wine brand, Eden.
We met the founder of Eden some time ago, and over multiple conversations we started to feel a little invested in the future of this brand.
The Eden Social Media Takeover
For one week, we took over the Eden social media platforms. We were excited. For about a week before, we had been preparing multiple campaigns for the brand, and we couldn’t wait to get started.
Here are some examples of the posts:
Over the course of a week, we posted some 60 pieces of content, to see what worked and what didn’t for each of the platforms. We even helped them start a Twitter profile with the help of our friends over at One Minute Briefs.
Using the content that was shared, we were able to effectively track where site visitors were coming from, where those that purchased found the brand, and even use an offer code to track direct results.
When Do You Need a Social Media Takeover?
If you’ve forgotten which platforms you originally set up, you most definitely are in need of one.
Posted only once in the last 3 months,? You really do need one.
Been trying for a while, but can’t see any results? It could well be time.
You see, it’s not just when you’re not doing things, it’s also when you simply don’t know what the benefits might be. When you can’t see the wood for the trees. You’ve read all about it, you know you have to be on social media, but the truth is, it’s just not working for you.
That’s when it’s a good time to find out if someone can help you. Even if it’s only for a short, fixed-term period. In any event, it’s an easy way to see what it could be like if it really worked for you and your business.
What Is a Social Media Takeover?
Simply put, it’s the online version of handing over the keys to your car to a professional racing driver. You know your car is great, it’s fast, it handles well. But ultimately, you’re never going to get it around the track as fast or as cleanly as a professional racing driver.
Your social media is the same thing. Yes, you may have posted a couple of times last month, and in fact, you may have even had some traction on your posts. Some engagement. Some shares. Maybe even a sale or two as a result (if you’re tracking that info).
A social media takeover includes creating a mass of new content, pushing out that content, and analysing what works and what doesn’t. Moreover, it involves carefully tracking the data to determine what the real returns from those efforts actually are.
Are You Thinking About a Social Media Takeover?
We don’t offer this option to everyone. But if you have a cool brand and you’re finding that social media just doesn’t work for you, get in touch and we can discuss how, for a short fixed term, we can help you get your social media up and running. Who knows. If it inspires you enough, you may well be able to continue growing on your own. Or, you might just want to keep us around.