Simply put, the role of a marketing agency is to support a business, helping to create results for that business through marketing.
Different businesses use marketing agencies in different ways. One business might use a marketing agency to provide specific expertise and consultation to support their in-house marketing team. Other businesses outsource the whole of their marketing to an agency, from strategy to implementation.
What Does a Marketing Agency Do First?
The first thing any marketing agency should do is work with you to identify your objectives. From those objectives, they will create a strategy to deliver them.
Your marketing strategy will set out some overarching concepts such as your target audience, tone of voice and key messages which will inform all your marketing.
It will also define the specific marketing strategies you will use to reach your objectives. It will answer questions like:
- Will you be creating blogs or videos to market your business?
- Which social media platforms will you use?
- How often will you post on each social media platform?
- Will you use any paid advertising?
The strategy should also cover how you will measure your results. It is essential to have a system in place for taking measurements so you can periodically review your progress and tweak your strategy.
What Does a Marketing Agency Do Day-To-Day?
Once you have a marketing strategy in place, a marketing agency can deliver that strategy for you. This can involve a whole host of tasks, but these are some of the most common:
- Creating and scheduling social media posts.
- Monitoring your social media, responding to comments and interacting on your behalf.
- Creating branded content such as images or videos.
- Keeping you up-to-date with anything you need to be aware of.
- Writing blog posts.
- Updating your website.
- Managing paid advertising campaigns.
- Analysing the results and using these to inform the strategy going forward.
The Benefits of Working With a Marketing Agency
Undoubtedly, the biggest benefit of working with a marketing agency is the expertise that they can provide. Marketing is their bread and butter so they can invest time in keeping up with the rapid changes in online marketing.
They are also likely to have people who specialise in different areas of marketing such as Google ads, social media marketing and copywriting. No one person can be an expert in all these things!
A marketing agency is essentially an extension of your company. It’s like having your own marketing department but without any of the hassle or responsibility of employing people full-time. It is also more cost-effective. For small businesses, it can provide the opportunity to access marketing expertise way before you’re in a position to consider hiring a full-time marketing manager.
A marketing agency will also have the flexibility to provide you with more resources when you need them. For example, in the run-up to an important launch. And then you can scale back at quieter times.
Free up your time
If you’ve been doing a lot of your marketing yourself then engaging an agency can free you up to focus on the areas of your business that you do best. This is a particular problem for very small businesses where all the tasks that come with ‘running a business’ squeeze out the time for actually working with clients and doing the main thing you set out to do in the first place!
Employing a marketing agency brings a fresh set of eyes to your business. They can be more objective and will often spot new opportunities and ways to grow and develop your business.
Whether you already have some in-house marketing expertise or not, employing an agency can be a great way to give your marketing a boost. From a short-term campaign to on-going support, there are lots of different ways to work with an agency.
If you are wondering whether this is something that could work for your business book in for a free consultation and we can have a chat about how it might look.