Brands are always looking for ways to level-up their social game. And for a good reason. Your brand’s social media presence is pretty much the make-or-break point of the business card that is your digital presence. So how do you stand out and stay on top? Having a good product and a strong brand voice are both necessary, but so is investing in the right tools for social media marketing. Tools that help you manage and optimise your posts and increase visibility on the web.

Check out our guide to Social Media for Small Business.

With the number of new apps and tools that are rolled out every year, it can get a bit confusing which are must-haves and which are not worth your time. To help you get started, here is a list of the best social media marketing tools that will put your business on the digital map.


The digital age is all about multitasking. There’s no way around it. But when staying on top of multiple social media channels, metrics and tons of data to analyse becomes a bit overwhelming. That’s when it’s time to pull out the big guns. Known as Sprinklr.

From support to marketing to business analytics, Sprinklr offers a suite of tools designed for a variety of modern teams. Its social media cloud is designed to help enterprise organisations get the most out of social media platforms. So it’s no wonder even giants like Microsoft and SAP use it. And if it’s good enough for them, it’s good enough for us.


Another staple in every digital marketer’s inventory these days is the ubiquitous Facebook. Nothing happens or gets marketed without Mark Zuckerberg’s platform catching a whiff of it. So if you’re anyone who wants to be someone brand-wise, then a healthy Facebook presence is a must.  

The team behind AdEspresso knows just how time-consuming this could be, especially for startups and small businesses. So they have a solution. This neat little tool integrates Facebook with a marketing automation platform to ensure that an up-to-date list of contacts is being served ads. This unlocks opportunities for a variety of targeting options, including reaching out to custom audiences. Effectively, A custom audience is created when a marketer uploads a list of emails to Facebook. Facebook then matches the emails to those used by people on the platform.

A lot of people are wary of new tech startups. Especially if they’re in the blockchain/crypto sector. But if you approach them as a user rather than investor, you can reap many benefits. This is the case with A versatile tool that aggregates advertising information in one clean and simple dashboard, making it easier for marketers to compare social media advertising performance across channels.

Its integration with tools like Google Analytics provides you with even more insight and understanding into the ROI of your social media ads.


There’s no use denying that consumers are all about visuals these days. Did you know that photos are also the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans? According to KISSmetrics, photos get 53% more likes, 104% more comments, and 84% more clicks on links than text-based posts. 

Of course, not every startup or SME has the budget for an in-house designer or can outsource it. But the good news is they don’t have to. Not when there are tools like Canva, at least. Canva is an online-based tool for creating stunning images for social media posts. Posters, flyers, photos, background images – you can literally do anything using Canva’s multiple templates, fonts, and colours.  The only thing better than Canva’s versatility is the fact that it’s free!

Choose Your Social Media Marketing Tools Wisely

These are just a few of the many tools for social media marketing you can use to reach millions of potential customers. The rapid spread of technology is transforming media consumption and marketing communication across the world. 

Want some free tools for your arsenal? Check out our additional list of free social media tools (and a couple worth paying for – but they don’t cost much.)

For a small business, social media marketing is essential. It’s the way customers are going to find the brand and even purchase the products and services offered. When done right, a company’s social media presence can result in user engagement, which can boost a brand’s conversions by over 300%.

For brands (big and small), the benefits of social media marketing are clear, and increasing their social media presence is now a must. Using social media is becoming the preferred method to connect, communicate, shop, interact, and view content.  You need a social-first approach to communicate with consumers effectively. And when you combine it with a compelling brand narrative with insightful analytics, stunning visuals and timely monitoring, you have a chance to compete for audience awareness and loyalty on a global scale. Book a free consultation to see how your business can maximise the potential of its social media presence to help drive engagement and increase sales.