So in our first ever episode of The Social INK Show, James and I ended up talking about the future of work. Now, to make this clear, I don’t think I’m a pessimist. I don’t think the world has ended. Nor do I think this is the beginning of the end in any way shape or form. But, James believes I’m being pessimistic. 

Change is Always Hard 

For the vast majority of us, change is hard. Especially when it’s bigger changes that have a solid impact on our lives. This year we’ve seen a lot of them. 

Since Coronavirus started to impact our lives, we’ve seen mass lockdowns and we’ve found our freedoms challenged along the way. Now we’re having to get used to starting to wear a mask at all times in public (in France). We don’t feel confident about travelling. And even public transport can feel off-putting. 

No matter what it is, change causes friction. Friction makes everything harder. I think that’s the stage we’re in right now. 

It Won’t Always be Hard

As with all the previous big changes we’ve had to face as a society, this one is no different. The industrial revolution caused similar friction and hardships, at first. The Great Depression took a couple of years to get over. Even 2008’s financial crisis made some big changes to lending and buying a home. 

These hard-times don’t last. Currently, we’re in the middle of it, and it’s hard to see the light at the end of the tunnel some times. 

But always remember, tough times bring innovation. Innovation brings opportunities. 

As I said to someone last week, “remember, 15 years ago, my job didn’t exist. Social networks were just starting”. 

A Lot of Good Change is Already Happening 

So far this year we’ve proven that some 75% of all office-based jobs can, in fact, be done remotely. This is a huge win for many people. I recognise that it’s not for everyone. 

It’s going to be hard for companies to be anti “work-from-home” in the future, bearing in mind it worked during this pandemic. 

This could, in fact, be a huge game-changer for a lot of people, and companies. Companies could suddenly have access to a global talent pool. And employees could find themselves applying for jobs on the other side of the world. 

It’s not going to be necessary to commute for an hour, or more, every day. All that effort and cost, just to end up sitting in front of a computer, something you could do at home just as easily. 

The Future of Work 

I have no idea what the future of work will look like for sure. No one does. But as you watch governments desperately try to reanimate city centres, it’s worth considering will we ever go back to exactly how we were before?

How important is it going to be to live inside Zone 1 or 2 in London, or would you rather have a garden instead and work 3 days per week from home outside the city? 

All these changes bring up so many questions. I spend hours and hours thinking about these things. I’m convinced that I have none of the real answers, but I’m very optimistic that the old status quo won’t be the normal of the future. 

Or maybe I’m just being very hopeful about the future of work, and not pessimistic at all. 

Check out the complete first episode of The Social INK Show on our YouTube Channel, or you can watch it just below:


Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.