There is something about email, that, although we all “Hate” it, we all still read it! On a daily basis! Whether it’s for work or personal! Whether its from our loved ones or a brand we like! We read some, even if it is from a random stranger through the likes of LinkedIn or Facebook!
With the advent of social media, YouTube, podcasting and online ads, it is only natural that you wonder whether using email can still work as a digital marketing technique. It actually has some fantastic potential still, and a number of companies are still using email marketing to great effect.