Have you ever tried to boost a post on social media, only for your ad to be denied? There are quite a few reasons why social media ads might not be an option for you. For a number of industries, social media platforms simply ban ads altogether. Good news is, social media success without ads IS possible. But it means that your strategy is even more important.
Our live webinar on how to be effective on social media without ads will delve into what you can expect, what to post, and how to grow and improve. This is all about actionable advice so you can start seeing consistent results on social media. Yes. Without ads.
Results that mean you can dedicate your time and energy to your actual work.
Join us on July 24th at 14:00 UK time to make the most of this session, as we’ll be taking questions! We expect the hands-on discussion to last 30-45 minutes, with time for questions at the end.
Who Is This Webinar For?
First, this webinar will focus on what social media still offers businesses that can’t use paid ads. Then, we’ll look at actionable steps to help you build a plan that works for your specific needs.
There’s a wide variety of businesses that can’t use ads at all, or as flexibly as other businesses. For example, financial services and alcoholic drinks come with serious regulations.
We’ve worked with clients in financial services, hemp production, blockchain technology, and regulated retail, like alcohol. Our advice and tips have been tested ‘in the wild’ to help our clients grow online, even when they can’t use all of the available social media tactics.
Here’s a list of advertising categories that Facebook, for example, prohibits entirely:
- Illegal products, services, or content (as you’d expect)
- Tobacco (and this extends to e-cigarettes)
- Drugs (including prescription)
- Weapons and ammunition
- Adult products, services, or content
- Controversial political or social content
But it doesn’t end there. Facebook also restricts the following:
- Dating services
- Online pharmacies
- Subscription services
- Financial and insurance products & services
- Branded content
- Weight loss products
All of the major platforms, including Google Adwords, have a similar list of prohibited and restricted content.
Social media success without ads isn’t necessarily about reducing overall costs. All marketing, including social media, should be seen as an investment. The purpose of marketing is to grow your business. So the benefits should grow in relation to the cost. But if you’re looking for tips on how to be effective without ads, simply to keep your budget down, you’ll find applicable advice here too, to get you started.
Ultimately, ads are an effective and faster way to grow – with the right strategy, and only if you can actually use them. This webinar is aimed at industries and businesses that can’t use advertising at all, or as flexibly, as other businesses.
After the workshop, there’ll be plenty of time for questions so you can get personalised support.
How to Join the Webinar (Or Watch the Replay)Click the button above or click here and head to the registration page to claim your spot.
Check your email for a confirmation (it’ll include the unique link you’ll need to use to join the webinar).
You’ll need Zoom software to watch the webinar. You can join in from mobile or desktop. However, we recommend joining from your computer and having a pen and paper handy so you can take notes, distraction-free.
Can’t make it to the live webinar? Register for access to the replay once it’s available.