Social media is vital for business. We might be a bit biased. After all, even our name hints at what we do: Social INK. Social media marketing is one of our core services, from social media strategy to day-to-day content and engagement. But chances are you’re already aware that social media can be a huge asset to your business. You might just be wondering about the details. The nitty gritty. These social media statistics will help answer your questions, influence your strategy, and guide you to the most effective channels and tactics for your brand.
The devil is in the details.
Does social media matter?
Social media statistics say yes. It’s not just that social media will support your overall digital marketing stratetgy, it’s that people are starting to expect it. Not having a social media handle is worse than not having a physical contact address. People expect to be able to contact you online, and not just via email.
- The average social media user spends nearly 2 hours a day on social media.
- 81% of teenagers say that social media positively affects their lives.
- 80% of users have mentioned a brand in a tweet.
- 60% of consumers expect brands to respond within an hour on Twitter
- Pinterest reaches 83% of all women 25-54 in the US.
What channels should I use?
The right social media channels for your business depend on where your audience is. Even the ‘mainstream’ platforms have their own nuances and ‘culture’ that determine where it’ll be a good fit for your brand.
B2B companies should absolutely be on LinkedIn, Twitter, and Facebook. However, those channels are equally important for B2C companies, too. B2C just might have more use from Instagram and Pinterest than most B2B companies would.
But that depends on your niche. Looking at the stats is a great place to start, and you can check out our guide to choosing the right social media channel.
- 90% of social traffic to B2B blogs and sites comes from Facebook, Twitter and LinkedIn.
- 4 out of 5 influencers prefer Instagram for brand collaborations.
- 70% of professionals say LinkedIn is trustworthy for professional content.
- 39% of LinkedIn users pay for a premium account type.
- 67% of Pinterest users are under 40.
Should I invest in ads and/or video?
You might feel cynical about video marketing or about paid social advertising. On the surface, it might just look like a way for someone to make money off you. But the facts are solid. Video and paid ads are worth investing in, because they truly are investments. The return is worth it. Our own #30DaysOfLive challenge, where we went live for 30 days straight, shows how you can use video marketing even on a budget and without a production team. Paid advertising is a bit more complicated, but it’s made advertising accessible and effective for even the smallest microbusinesses.
- 97% of advertisers using paid social media ads said Facebook was the ‘most useful’.
- Paid YouTube mobile advertising time is 84% more likely to receive attention than TV advertising.
- 73% of consumers worldwide prefer video content that is ‘entertaining’.
Social Media Statistics Aren’t Just Numbers
If you look at the stats one after the other, the numbers can blur together. It’s important to apply the stats in context. What does it actually say about your audience? They can point toward where people spend time online, how they expect you to communicate with them, how you can do so effectively, and more.
Social media is 2019’s market research survey. The data is there, 24/7.
And remember that the social media metrics that matter are all about your audience engagement. That engagement goes both ways. Reportedly, 15% of Twitter users unfollow a business within 3 weeks if they don’t make a strong effort to engage early.