There was a speech doing the rounds on LinkedIn recently. It was titled: “Content” is the Worst Word in Marketing. The suggestion was that “The word ‘content’ means nothing precise, specific, or useful.” If nothing else, that’s quite a brutal and damning indictment of a...
- Grow Brand Awareness: Get your brand in front of people quickly and easily. Spread the word about your company.
- Increase Traffic: Drive growth in visitor numbers to your website. Send customers directly to your site from your social media channels.
- Promote Products or Services: Original creative content helps your audience build their own positive perception of your brand’s offering.