Social Media Marketing in Action! Social INK Does One Minute Briefs
Well, that was breathtaking! As far as social media marketing experiments go, this has got to be up there as one of the most enjoyable. We’ve been completely blown away by the creative responses to our One Minute Brief. And apart from some cramp in our fingers from all those retweets, comments, and likes, we’d like to say a huge thank you to everyone who took part in our experiment. The OMBLES are an impressive creative community.
For anyone reading this unaware of what we’re talking about, today we ran a competition over on Twitter in collaboration with One Minute Briefs — a user-generated social content community.
The outcome: See below.
Our Social Media Marketing Experiment
Businesses and SMEs are often unsure of the value of social media to their brand. We’re frequently asked: “Does social media marketing really work?” And we totally understand why.
Ultimately, the bottom line for businesses is they find it hard to justify paying someone to be on social media. They also need to see a tangible return on investment. For these reasons, they feel more comfortable pursuing more traditional offline marketing activities
It’s for these exact reasons we designed an experiment to prove just how valuable social media marketing can be for brands.
We asked the One Minute Briefs community to design and create concepts that encapsulate the benefits of social media marketing for businesses and SMEs. There was an added caveat though. We wanted the OMBLES to get creative with the different features of each platform to showcase how versatile social media can be.
The response was amazing, and we had an absolute blast seeing the creative results pour in.
Below are some of our favourite posts from the day.
The OMBLES submitted over 100 ideas. Some were funny, playing off ink or octopus puns, some were literal, keeping the meaning clear, and others used pop culture references or parodies to get their point across.
Humour is a great way to get noticed, especially online:
And the kraken puns were funny, on brand, and just straight up cool.
Some ideas covered simple campaigns. Some ideas are worth using more than once:
And then we had puns:
And popular culture…
And plays on ‘ink’.
Some even got ballsy.
No, we mean REALLY ballsy.
Check out more of the entries in our Twitter moment, to easily retweet and comment, or browse the full set of entries in our Facebook album all in one place.
So, What Next?
Social media gives brands the power to target content, and particularly ads, to a very specific audience, allowing them to measure and track what works. More importantly, they can do so at a fraction of the cost of more traditional methods. The data a social media marketing campaign produces is more immediate and useful in terms of tracking ROI.
The next step for us, here at Social INK, is to analyse all the data from our social media marketing experiment with One Minute Briefs. We want to know exactly how effective social media can be for businesses of any size, with a little creativity.
Once we’ve drawn our conclusions, we plan to publish a detailed case study. Hopefully, we’ll have a definitive answer to, “Does social media marketing really work?”
Finally, we’d like to thank Nick Entwistle, CEO and founder of the Bank of Creativity and One Minute Briefs, for helping us with this project. And, of course, the OMBLES for taking part and making it a really enjoyable and rewarding day.
Even the Social INK team pitched in!
Joining in to advertise the benefits of #SocialMediaMarketing for Businesses and SMEs with @socialink_co @OneMinuteBriefs #calledtobecreative #socialmedia #smm #advertising #contentmarketing pic.twitter.com/nPKI4LC5kX— Anna Simmonds (@AnnaDoesSocial) March 12, 2019
"Reach and Grasp" – My early entry for today's @OneMinuteBriefs to advertise the benefits of #SocialMediaMarketing for Businesses and SMEs with @socialink_co #creative #socialmedia #smm #advertising #copywriting pic.twitter.com/3G7DDKv9tE— a.m (@alvo_muses) March 12, 2019
We just wanted to take a moment to thank the incredibly talented and creative OMBles for taking the time to get involved. The whole team here at Social INK have been blown away by the quality (and quantity) of entries. Simply amazing stuff! Thank you all.
Keep an eye out on our various social channels for further results and conclusions from this social media marketing experiment. And stay tuned for the announcement of the overall winning entry.
If you’re interested in finding out how Social INK can help your business, don’t hesitate to reach out here.