Social media marketing is all the rage these days. And for a good reason. It can propel your brand to digital stardom in a way that no traditional marketing strategies can. But one wrong step and you can become the social pariah of the digital age. Needless to say, you need to know what you’re doing. But when done properly the social media marketing benefits are immeasurable.
We simply can’t overstate its importance. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Even small businesses are waking up to the benefits of social media marketing and using it to promote their business. However, this is far from being the norm yet. 50% of small businesses aren’t using social media to promote their business and an additional 25% don’t plan to use social media in the future. It’s pretty alarming to see so many brands missing out on the advantages of social media marketing.
So, what are these social media marketing benefits everyone keeps talking about?
Let’s diminish the confusion by thoroughly explaining the advantages of using social media to market your business.
What can social media marketing do for your brand?
Increase Brand Awareness on Social Media
You may have the best product on the market or offer a service superior to all your competitors. But if no one knows about it, it doesn’t really matter, does it?
One of the immediate benefits of social media marketing is that it’s one of the most cost-efficient digital marketing methods to increase your business’ visibility. A creative and memorable social media strategy will greatly increase your brand recognition since you’ll be engaging with a broad audience of consumers. Given that people spend an inordinate amount of time online, you don’t want to be losing out on all that user-power. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
You don’t have to go overboard with excessive social media presence across all channels. Even a single social media page on Facebook will benefit your brand. And with regular use, it can generate a wide audience for your business.
Social Media Marketing Improves Search Engine Rankings
Posting on social media is another way to get your business some site traffic. In fact, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. It’s a hard battle for those top spots on the first page of Google and just using keywords on your website doesn’t cut it anymore.
You owe it to your business to give yourself the best chance of ranking better through social media by creating high-quality content that integrates your targeted keywords. Think blogs, infographics, case studies, business information, and employee photos. All of these can help make business’ social media profile intriguing and credible. Building a social media community where followers will “like” and “share” your content is one of the best investments you can make with serious, long-term benefits.
Increase Conversion Rates
Higher conversion rates are the Holy Grail of digital marketing. Everyone has heard of them. Everyone is on a quest to find them. Yet they somehow remain out of reach. But not when you use social media to your advantage.
One of the main social media marketing benefits is that it increases your business’ visibility. And every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing is the fastest way to create a positive impression for your brand and product through a humanisation factor. Just look at the most successful brands – they interact with and engage their followers all the time. Sharing content, commenting, and posting statuses on social media are ways to personify a brand. And people respond better to doing business with other people, rather than companies.
Gain Marketplace Insight
It’s no secret that to stay competitive in this day and age you must embrace change. That means listening (and actively looking for) consumer feedback and implementing it to better your products. In the olden days, brands had to resort to surveys and emails to try and get their customers to share feedback but that was not always effective.
One of the most valuable advantages of social media marketing is the ease with which you gain marketplace insight. You can talk directly to them, monitor the activity on your profiles, compare customer interests and opinions and adapt your strategy accordingly. Using social media as a complementary research tool can help you gain information that will aid you in understanding your industry. Another benefit of social media marketing is the ability to segment your content syndication lists based on topic and identify which types of content generate the most impressions. You can then measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
And these are just a few of the social media marketing benefits you can expect when you dive in the deep end of the pool that is the digital domain.
Are You Ready to Benefit from Social Media Marketing?
By now, it should be clear that social media marketing has a lot of advantages, so if your business doesn’t already have the appropriate profiles, get to work! There’s no excuse not to make social media part of your marketing strategy. It’s cost-effective, efficient and fun. And the sooner you start, the sooner you’ll see growth in your business.
Find out how your business can benefit from social media marketing with a free consultation call.