Social INK, the blockchain marketing agency, launches its new Fractional CMO service to accelerate new blockchain projects

  • Fractional CMO service provides blockchain startups with key marketing function during early-stage development
  • Service tailored to projects without full-time CMO seeking to execute agile marketing strategy without incurring typical CMO costs

United Kingdom, Oct. 12, 2021 – Social INK, the blockchain marketing agency, has today announced the launch of its new Fractional CMO service, geared towards emerging blockchain startups. By providing bespoke marketing consultancy and strategic advisory, Social INK’s ‘Fractional CMO’ offering is designed to help nascent blockchain projects scale at pace, and execute a results-orientated marketing strategy during early stages of development.

Having recently pivoted its operations to focus entirely on the burgeoning blockchain space, Social INK is ramping up efforts to establish a decentralised ‘network of service capabilities’ that will provide blockchain startups with a full-suite of marketing and communications services at highly competitive rates. As part of this strategy, the group is expected to announce a number of strategic partnerships over the remainder of Q4.

“A project’s Chief Marketing Officer is meant to spearhead growth. Social INK’s Fractional CMO service does just that, at the scale, and level, an emerging blockchain project needs. No fluff, no nonsense and no 6-figure, full-time employee, price tag,” stated Chris Bruno, CEO of Social INK.

Social INK’s team of marketers have supported blockchain projects at every stage, from initial planning & white papers, to pitching for investment, to token raises, to regulated platforms serving users across multiple jurisdictions.

The Fractional CMO service is led by two experienced marketers, Christopher Bruno and Anna Simmonds, on a flexible basis, offering hourly, half day, day, and week-long services without long-term commitments.

Social INK’s CEO & Founder, Christopher Bruno has established a stellar track record in the marketing sphere, bolstered by a decade-long body of work, with a particular focus on the blockchain industry. He previously served as Marketing & Communications Director of the GSX Group, during which time the company raised US $27 million in its first token sale. Chris has worked on blockchain projects since 2017, including regulated exchanges, token launches, VCs, e-commerce solutions, protocols, and NFTs. As a Fractional CMO, Chris uses creative strategies to drive projects forward by focusing on their user experience, profitability, and communications.

Chris Bruno, CEO at Social INK commented; “It’s exciting to finally be 100% focused on just one niche, blockchain. It’s such a diverse space, but the momentum and industry-changing work our clients are doing continues to energise and inspire us on a daily basis. Our Fractional CMO offering is just another step towards helping support ALL blockchain projects out there, no matter what stage they are at.”

Anna Simmonds, Head of Social at Social INK, also brings a decade of marketing experience as well as four years in the blockchain space. During her tenures as Head of Marketing for a group of regulated companies in finance and law, Anna drove record-breaking client growth as well as the compliant digital transformation of the company’s internal systems. Anna uses her expertise to build engagement, efficiency, community, and compliance into every aspect of a blockchain project’s marketing plan.

Anna Simmonds, Head of Social at Social INK, said: “One of the key mistakes we see blockchain projects, of all sizes, make, is that they start spending money on marketing without a clear direction when it comes to their strategy, or what they want to prioritise. Now we’re able to help projects make the right decisions for their communities, investors and industries.”


About Social INK

Social INK is a blockchain marketing agency. Operating since 2008, they specialise in projects built on or supporting the blockchain. Previous clients include Coinsilium, GSX Group, TLDR Capital, AllianceBlock, and more. Social INK’s partnership network includes industry-leading PR and SEO firms, with more to be announced throughout Q4 2021. 

You can find more information on their website.