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Social INK FAQs
Questions we get asked. A lot!

1. What is social media marketing?

Social Media Marketing is all about using a brand’s presence across its social media channels to build relationships with consumers. The conversational and personal nature of social media helps businesses to sell their product or service by developing a rapport with consumers. Find out more.

2. What is content marketing?

Content Marketing is the creative side of digital marketing. It involves the creation and use of blog posts, podcasts, videos, images, case studies, eBooks, and research papers, amongst many other forms of content, to promote a brand’s product or service. Find out more.

3. What does digital marketing consultancy involve?

Digital Marketing Consultancy is a lot like having a mentor. Businesses who need help with their digital marketing often engage an expert consultant to provide ongoing support and advice with their digital marketing strategy, social media and content marketing, online advertising, analytics and data analysis, amongst other things. Find out more.

4. What does digital marketing coaching involve?

Digital Marketing Coaching differs greatly from Digital Marketing Consultancy. Coaching is all about training you up to be able to manage your own digital marketing. This can include areas such as social media marketing, content marketing, and online advertising. Digital marketing coaching courses are tailored to your needs.

5. How will social media marketing help my business?

Social Media Marketing acts as a source of traffic for your website. We use social media to cast a wide net across the various platforms to capture the attention of potential customers and prospects and turn them into visitors to your website.

6. How will content marketing help my business?

Content Marketing is the art of selling, without selling. It helps you to show off your industry knowledge and expertise, address industry issues, establish trust with consumers, answer their questions, and tell your brand’s story. People are turned off by obvious sales pitches. Engage them with important information and entertaining stories though, and they’ll appreciate what you have to offer. More importantly, they’ll recognise and remember your brand whenever they have a need for your product or service.

7. Do you offer digital marketing coaching to groups or individuals?

Our Digital Marketing Coaching sessions are completely bespoke. We cater for all skills levels, whether you’re a complete novice or a seasoned business veteran, with both one-to-one and group coaching sessions. Drop us a line to find out more.

8. How will my business benefit from digital marketing consultancy?

Ongoing Digital Marketing Consultancy provides businesses with the expert advice and support they need in order to optimise their digital marketing strategies. Having a digital marketing consultant on-hand to help with the mechanics of social media and content marketing, online advertising, analytics and data analysis, offers businesses the peace of mind they need to operate a rewarding multi-channel marketing strategy.

Still Need Help?

By their very nature, FAQs are the most Frequently Asked Questions. But, we get that you may have many other questions you’d like to ask that aren’t covered in our FAQs.

Our website is a treasure trove of information on social media marketing, content marketing, and digital consultancy. If you can’t find what you’re looking for via the links below, give us a buzz. We’ll be happy to help in person.

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