04/09/2021

What is the 80/20 Rule in Marketing?

There’s no getting around it, the marketing world loves buzzwords. We’re forever talking about content marketing funnels, transparency and community-building. It can be a confusing place if you’re not au

by Social INK

03/09/2021

Why Blockchain Projects Have to be SOCIAL on Social Media

Social media is meant to be a two-way street. Social is a word of many nuances, but the top one from Merriam Webster covers the gist of it: “Relating to or involving

by Chris Bruno

01/09/2021

Social INK 2021 Update

It's the first day of a brand new financial year for us here at Social INK. Yes, it's weird, 1st September is day one for us. It's also the perfect

by Chris Bruno

27/02/2021

Content Marketing For Small Business

Content marketing can make all the difference for small businesses in 2021. Content marketing is still as important for businesses, now in 2021, as it was in 2014 when we moved

by Chris Bruno

01/12/2020

Only Work With People Who Bring You Joy

I posted a personal quote the other day which is really important to me. I think it's something that a lot of people don't necessarily realise or even consciously think

by James O'Donnell

24/11/2020

Focus On Your Core Offering

During the lockdown, we've been talking to lots of different businesses about what their problems are. And there have honestly been lots of different problems & opportunities. We've had strategy

by Chris Bruno

17/11/2020

Create Content For YOUR Audience

We published a video recently about LinkedIn Outreach and how people just use a scattergun approach. Today, we’re talking about the idea of creating content with your target audience in

by James O'Donnell

10/11/2020

E-Commerce for Independent Retailers

We've been thinking about small retail shops, independent retailers, and how they can make the most of e-commerce. I think it started with us talking internally, about the idea that small

by Chris Bruno

21/10/2020

Why business leaders should publish content

People still buy from people right? Everyone knows that people buy from people, right? Therefore business leaders buy from other business leaders? Yet businesses and business leaders, in particular, seem to

by James O'Donnell

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