Digital Marketing and Social Media: Why Bother?

Digital marketing and social media should no longer be an afterthought for any business. These are hugely powerful tools for any brand....

Our Social Media Marketing OMB Shortlist

Where to begin? A very good question to ask. And one we did ask when faced with judging over 130 creative concepts advertising the...

Social Media Marketing in Action! Social INK Does One Minute Briefs

Well, that was breathtaking! As far as social media marketing experiments go, this has got to be up there as one of the most enjoyable....

Does Social Media Marketing Really Work? ~ An Experiment

We often get asked the question: “Does social media marketing really work?” We know social media is an effective marketing channel. So...

3 Tips to Jump-Start Your Content Marketing

A blank page (or screen) can be scary. All that white space to fill. But with what? Since content marketing depends on, content, a blank...

Why Social Media Is Important to Business

A lot of things have changed in business thanks to social media. Here’s our breakdown of some of the key elements that make social...

Reasons for Humanising B2B Content

Marketing jargon is overused, often confusing, and unpopular. Content marketing is all about communication, so why do so many B2B...

Generational Target Marketing: Leveraging “Pop-Culture” in Advertising

If you were born in the 80s, you may have recently seen an increase in adverts that you can connect with. Leveraging nostalgic...

7 Reasons Why B2C Websites Should Have a Blog

The prospect of starting a blog may seem daunting, especially when you find yourself staring at that blank page. Don’t despair. We’ve...

Marketing to Generation Z

When it comes to planning your marketing, you should never take a one-size-fits-all mentality. Generational characteristics have a huge...

5 Important Data Protection Considerations for Businesses

2018 was the year that data protection got serious, with some major events at both ends of the data protection spectrum. But what does...

The Difference Between B2B and B2C Content

Content marketing has become an essential component of any business’ marketing strategy. Whether you’re B2B or B2C, without regular...