Remember when we told you that planning is a vital part of social media marketing? It’s time to put that into practice.

Is the endgame of social media to get the most likes, retweets, and comments possible?

The next parts in our series on Social Media Marketing for Startups will focus on helping you create a customised social media strategy for your business.

When you’re in startup mode, life and work can be a bit chaotic. That’s why it’s important to formulate careful plans beforehand, including where to focus your time on social media.

As a startup, an effective social media presence has the potential to skyrocket your business. But, where do you start?

For the final instalment in our Is Your Startup Ready for a Digital Marketing Strategy? series, we explain why social media is your right-hand man (or woman) when it comes to business development.

In an age where ad blockers are used almost as regularly as cybersecurity programmes, it’s time for brands to really focus on creating personalised marketing campaigns.

Like the sun and moon, Lennon and McCartney, Han Solo and Chewbacca — marketing and business development need to work in sync.

Your social media bio is vital. Particularly as a small business. It’s your place to set the tone of your brand and explain what you do.

What actually is digital marketing? We’re recapping the basics and highlighting the most important ingredients to being successful online.

We all know the definition of transparency as a noun — but what does it mean in a business sense?

The hashtag is your key to increasing your visibility, expanding your reach and finding new fans.

Most of us don’t have time to learn a complicated new system at the drop of a hat, so you’ll be pleased to learn that setting up Google Analytics is very straightforward.

LinkedIn is the online home of professional networking. The people using LinkedIn clearly lay out their roles and capabilities, making it easier to pitch at the decision-makers.

Let’s take a look at some of the most popular and successful ways to reach out and hear back from your customers.

We’re delving deeper into the nuances of each of the popular social media platforms to help you choose the best partner for your business.

Choosing the right platform to fit your business doesn’t have to be daunting and overwhelming. Let’s take a closer look.

A domain is a good way to gain trust in your brand. It’s a solid piece of real estate on the internet. It says you’re here to stay.