Content marketing has become an essential component of any business’ marketing strategy. Whether you’re B2B or B2C, without regular content driving your marketing efforts, you might as well be invisible.

Just because you have a driving licence, it doesn’t make you a Formula 1 champion. It’s the same with social media marketing.

Many businesses think of content marketing as a form of advertising — in reality, it’s something completely different.

No matter the size of your business, it’s inevitable that in its lifespan you’ll need to consider how you’re going to handle your digital marketing strategy.

It’s vital that you take the time to monitor the performance of the content you’re delivering. You need to have an awareness of what’s working. And more importantly, what isn’t.

As the year comes to a close, we take a look back at common social media marketing mistakes that are best left behind in 2018.

Chris Bruno, Social INK CEO, and James Tabor, CEO of MEDIA Protocol and founding member of the Digital Future Council, discussed “The Future of Content”, with both Chris and James exchanging their observations on the trends they’ve both witnessed in the digital marketing space.

Communication isn’t just about words. It’s more about how those words are delivered. In short: Tone of voice is vital for online communication.

It’s vital that you carve out your own piece of internet real estate. Not only will it connect you with a wide, often global, community it allows you to establish your brand.

As we’ve mentioned before, a plan will actually help you become more efficient and save time overall. Here’s how to use an editorial calendar to propel effective content production.

On Tuesday 4th December 2018, at 6pm UK Time, we will be hosting a Facebook Live video AMA discussion between our CEO, Chris Bruno, and James Tabor, CEO of MEDIA Protocol.

Your website is your store. Inside, you keep the goods or services you offer customers or clients. But are your window displays capturing their attention? Are you drawing them in?

Remember when we told you that planning is a vital part of social media marketing? It’s time to put that into practice.

On Monday 29th October 2018, Social INK CEO, Chris Bruno, was joined by Nick Entwistle, Founder of One Minute Briefs and Creative Director of the Bank of Creativity, for a live AMA on the Social INK Facebook page.

Is the endgame of social media to get the most likes, retweets, and comments possible?

The next parts in our series on Social Media Marketing for Startups will focus on helping you create a customised social media strategy for your business.

When you’re in startup mode, life and work can be a bit chaotic. That’s why it’s important to formulate careful plans beforehand, including where to focus your time on social media.

As a startup, an effective social media presence has the potential to skyrocket your business. But, where do you start?

For the final instalment in our Is Your Startup Ready for a Digital Marketing Strategy? series, we explain why social media is your right-hand man (or woman) when it comes to business development.

In an age where ad blockers are used almost as regularly as cybersecurity programmes, it’s time for brands to really focus on creating personalised marketing campaigns.

Like the sun and moon, Lennon and McCartney, Han Solo and Chewbacca — marketing and business development need to work in sync.

Your social media bio is vital. Particularly as a small business. It’s your place to set the tone of your brand and explain what you do.

What actually is digital marketing? We’re recapping the basics and highlighting the most important ingredients to being successful online.

We all know the definition of transparency as a noun — but what does it mean in a business sense?

The hashtag is your key to increasing your visibility, expanding your reach and finding new fans.

Most of us don’t have time to learn a complicated new system at the drop of a hat, so you’ll be pleased to learn that setting up Google Analytics is very straightforward.

LinkedIn is the online home of professional networking. The people using LinkedIn clearly lay out their roles and capabilities, making it easier to pitch at the decision-makers.