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Digital Marketing Strategy: Why Every Business Needs One

Digital marketing can be completely overwhelming. You sit down to plan out some social media content. You start on Facebook but then...

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Digital Marketing Trends 2020

Not only a new year but a new decade so we couldn’t pass up the chance to share our thoughts on what we think are the major digital...

Is TIME the Limiting Factor?

Whilst at a WeWorks Lab event run by the Social INK team we found that most of the participants say that time is the limiting factor...

Why You Should Build a Community

There’s so much to do when it comes to your digital marketing. We understand the pressure that’s out there. Social media,...

5 Secrets Every SME Should Know About Social Media Marketing

Don’t tell anyone. But you’re about to gain an unfair advantage over many of your competitors on social media. In fact, the secrets...

How to Start a Blog in 2020: The Ultimate Guide

Last updated December 2019 The equivalent of the Complete Works of Shakespeare is published every 11 seconds online as blog content....

From the CEO: A Year in Review [2019]

What a year 2019 has been for all of us here at Social INK. Let me start by taking this opportunity to say a massive thank you to...

Social Media Posting: 1 Simple Rule

When it comes to social media posting there’s only one rule. In fact, there’s only one word: consistency. Being consistent on social...

Quick Wins Are Short-Lived

Easy money. It’s an illusion. Any business searching for quick wins on social media is setting itself up for disappointment. Because,...

ROI for Social Media: Where’s the Value?

There are two types of business: For-Profit and Nonprofit. However, even Nonprofit organisations still need to make some sort of...

The Metrics That Matter Aren’t What You’d Expect

How do you measure success? What methodology or approach do you use to determine whether you’ve achieved something of merit? How do you...

What Does a Social Media Management Agency Do?

For a business, there are loads of benefits to using social media. It raises your profile. It helps you get to know your clients and...