When we first said, “let’s publish 100 blogs in a month”, it was mostly as a joke. We were rattling off ideas for more challenges to take on. Earlier this year, we launched our new website (which you’re on right now – hi!) and then started a new daily habit, with One Minute Briefs. Then #30DaysOfLive got us on the content-production high.
Then, we looked into it more. The challenge to publish 100 blogs in a month fit in with our other goals: to provide more value and insights, increase visibility, and create more pieces around our content marketing strategy.
The Pros to Publishing 100 Blogs in a Month
We set out to write 100 blogs in a month because of the benefits. It wasn’t a challenge we entered into lightly, but we weren’t entirely sure how it was going to pan out until we were knee deep in the trenches. Like Chris said, “it’s been the toughest challenge yet”.
Mainly, we were focusing on one thing: increasing traffic. After launching our website earlier this year, jump-starting our traffic with a boost of blogs was already in the plans. Publishing 100 in a month was just our way to go over-the-top and also get results a bit quicker. Creating a keyword strategy actually made the whole process easier, too, as it helped us focus and prioritise which ideas to write. Gareth talks a bit about that in his roundup of the 100 blogs, too.
And it worked. Our organic traffic is growing already, and this number will just keep going up. But there were a lot of additional benefits, especially thanks to sharing posts on social media. Here are a few:
- We streamlined our process from keyword research all the way to publishing across social. Our internal workflow is permanently more efficient!
- Sharing 100 blogs means we’ve covered most of the spectrum of our work, from email marketing to website building to social strategy and more. A lot of current and past clients have gotten in touch, saying, “Oh yeah! Can you help us with this too?”
- By talking about other industry pros, we’ve had a few high profile shares and mentions back, too. What comes around goes around.
- I have no doubt that every single one of my friends on Facebook knows what I do now. Because I’ve been sharing stuff onto my personal profile, too. A LOT. (Hi Mom!)
The Cons to Publishing 100 Blogs in a Month
As far as “cons” go, there aren’t that many negative things that come to mind. As a small team, it was certainly a challenge, especially as we worked on it all in-house without additional writers. All of this, on top of our own daily client work and other tasks.
And maybe some sleep sometimes, too. (Just joking. Marketing never sleeps.)
Blogging 100 times a month as a small team wouldn’t be sustainable, for sure. There are a lot of things we’ll be able to do going forward, to make the most of these 100 posts. Blogging isn’t just about churning out the numbers. It’s about making the most of every piece you publish.
Make the Most of Your Archive
Even though organic traffic is growing, social media is still our main source of traffic.
Here are some of the things we’ve done and will continue to do to make the most of our blog archive. These 100 blogs aren’t going to sit and gather dust, no sir!
- Now that the blogs are live, we’ll go through the archive to add more internal links and make sure the relevant blogs link to each other.
- Since we’ve mentioned so many lovely industry pros, tools, and other websites, we’ll be getting in touch just to say hi and let them know we blogged about them.
- A few of our blogs are “cornerstone” pieces that we will continue to grow and update, to make them epic guides for people to dig deeply into a topic we care about. Pieces like our “How to Start A Blog” guide.
- Like all of our old posts, we will continue to share posts from across the archive on social media.
And that’s just the starting point. We now have a huge backlog of pieces we can use for repurposing more content. We have plans for email series, videos, SlideShares, and much more.