I’ve always believed that writing purely for SEO purposes is a bad strategy. When it comes to creating content for your audience, you have to write with them in mind. Sometimes, opinion pieces, news, or updates from your brand aren’t going to be keyword specific. And that’s ok.  It’s for your audience after all. And they’ll see it on your website, on social media, or in your email newsletter. But, as part of a good long-term content strategy, SEO writing gets results. 

100 Blogs In A Month

Our challenge in June was to write 100 blogs in a month. Why? Great question. You can read more about that by clicking here. One of our aims was to accelerate our keyword-focused content plan because we know that SEO writing gets results. But not all of our blogs were keyword focused and written with only that in mind. 

In fact, only around 65% of the blogs written in June were purely keyword focused for SEO. The rest? A mix of news, like Social INK Winning the KFC Advertising Brief, opinion pieces, like Award-Winning vs Sales-Generating: What Makes A Good Advert?, and updates such as Our Toughest Challenge Yet – 100 Blogs in a Month

Coming up with 100 blog titles is a challenge in its own right. But then taking the keyword research into account, and finally agreeing on and creating the content itself, is a mammoth task, at least for a small, agile team like ours. 

SEO Writing Gets Results 

In July, we’ll be publishing a full case study analysing the data from our 100 blogs in a month challenge, just like the case study of our #30DaysOfLive challenge in May. But here’s a little bit of insight that, I’m sure you’ll agree, brings home how SEO writing gets results. 

In just the first two weeks of June (compared to the first two weeks in May) we saw an increase in acquisition through Organic Search of 184%. Now, anyone who is familiar with SEO will tell you, it can take months to see the real effects of creating keyword-focused content. So, to see such an immediate and obvious impact is clear evidence that SEO writing gets results.

We’ll be continuing to build on our current SEO strategy, closely linked to our content strategy, going forward. But we have high hopes for just how impactful these results could be in the medium to long term. 

You’ll also notice, that the effect of creating and sharing this amount of user-focused, quality content has seen a 300%+ increase in visitors through social media and even a 54%+ increase in referral traffic. 

This is all win-win so far. 

What Does Your Content Strategy Look Like? 

To summarise, our content strategy was insane this month. I’m not recommending it in any way. But, the results are clear for everyone to see. So the real question is, what does your content strategy look like? 

Have I gone a step too far here? Do you have a content strategy? Or even a content calendar? 

It doesn’t matter if you’re IBM or a one-man accountancy firm. If you want to build your business online and develop more leads through content creation, you need to have a strategy and you need to have a planner. We’ve talked about this a lot as a team, it’s better to have a bad plan than no plan at all

Even if your plan is super simple, and it can be at the beginning, it will help you to keep moving forward. Who are you creating content for? What do they need help with? What can you offer them? From there, you can start to come up with blog titles. If you need help, you can find more out more on how to generate blog ideas that will grow your business.

If You’re Not Blogging Yet, Why Not? 

If you’re not convinced by our stats so far, and you’re not going to be “one of those companies that blogs”, then maybe you should have a look at some of the stats below. They just might change your mind: 

  • Small businesses that blog see 126% more lead growth than businesses that don’t.
  • 57% of marketers say they’ve gained customers specifically through blogging.
  • Companies that blog receive 97% more links to their website.
  • Companies that blog have 55% more visitors to their websites.


Need I Go On? 

If you’re not sure how to start a blog, we’ve got you covered. But if you’re still sitting there, reading this, shaking your head saying, nope I just don’t have the time to blog, then we have this for you, how to start a blog as a small business in 7 days

As far as we’re concerned, you can’t beat a good blog. It can be informative, emotive, funny, illustrated, factual, fictional, it can be whatever you want it to be. No matter what industry you work in, you can create a blog that suits you, your business, and your style. 

Once you do get started, just remember, SEO writing gets results. Spend some time researching some keywords. You can use tools online such as Moz, SEM Rush or Uber Suggest. You could just start typing into Google to see what comes up (although we don’t recommend this).

The most important first step is getting started. If you need help, then claim a free digital marketing consultation and the team and I will be happy to help point you in the right direction. 

Good luck and get blogging! 

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Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.