Easy money. It’s an illusion. Any business searching for quick wins on social media is setting itself up for disappointment. Because, although they do exist, quick wins are short-lived. And, more often than not, scoring a quick win can become more expensive than you originally thought. By and large, quick wins tend to be superficial. They’re the kind that do little more than support vanity metrics, and rarely yield results that positively impact your bottom line. In fact, it’s often the case that quick wins on social media end up being more detrimental to you and your business long term.
And that’s the problem.
Maintaining a short-term focus, when social media marketing is a long game.
Welcome to the Long Game
Don’t be fooled by the fast-paced, transient nature of social media. Just because things appear to move fast doesn’t mean you should. In fact, the opposite is true. Taking things slowly will help you build a solid foundation for the future.
The internet is full of motivational images and memes of floating icebergs, or athletes on the winners’ podium. Specifically, they reference the fact that all we see is the top, the success, the end result. However, behind all that is the bulk, the foundations that have enabled that rise to the top. All the hard work, long hours, repeated failures, trial and error, that’s never shown. So, it’s easy to be fooled into believing that success is easy. That quick wins exist. And that you’re missing out. Or at least missing a trick to instant results.
Quick Wins Best Avoided
So, what are the quick wins that regularly seduce businesses on social media? Doubtless, you’ll recognise a few of these:
- Buying Followers
- Paid Likes
- The Next Big Thing
- Going Where The Kids Are
All these options detract from the hard work required to build a successful social media presence. As already mentioned, all you get in return for the first two are vanity metrics that don’t help your business in any way. Sure, it may look like you have a large following and lots of engagement, but do you really? Are any of those followers real? Are they going to spend money on your business?
The second pair of seductive quick wins are nothing more than distractions. The promise of being an early adopter of a new platform, or being where the kids are online may seem alluring, however, is it right for your business? Is that where your audience is? Will it help drive sales?
Slow and Steady Wins the Race
Marketing, whether online or offline, is a long game. Forward-planning and consistency are paramount. Having a strategy and knowing the big picture will ensure your posts and campaigns yield real results. It’s important to realise that social media marketing is not about today’s quick wins. Instead, it’s about building for future long-term success.
The most effective brands on social media are the ones that plan ahead. That’s because, the work they do today, is not expected to yield immediate results. Rather, they help build a platform that will bring continued success months down the line.
- Strategy and planning
- Clear focus on goals and objectives
- Careful analysis of KPIs and metrics
These are the traits of successful businesses. And not just when it comes to their social media marketing.
How would you describe your business?
Shift Focus: From Quick Wins to Long-Term Growth
Take the first step towards long-term growth on social media. Schedule a free consultation call today.
Move away from short-term thinking and plan for ongoing success. Our experienced team will help you get results on social media using a big-picture approach. We’ll analyse and improve your social media efforts. We’ll develop strategies that grow your business, setting clear and measurable goals and objectives.
Book your free social media marketing consultation. Ask questions. Get answers. Move ahead with your social media marketing.