I’ve talked about this subject a lot. People wanting “to go viral”. Others wanting to be an “overnight success on YouTube”. Some just want to be “Instagram famous”. Basically, people want a magic button, a secret sauce, the quick-fix, the formula to success, the golden ticket, whatever you want to call it, it’s missing one crucial step. Patience and persistence are crucial when it comes to social media marketing. There is no “quick-fix” and anyone that tells you otherwise is just trying to relieve you of your hard-earned cash. 

The “Overnight Success” 

Let’s clear one thing up. Overnight success happens after years of hard work. People that suddenly seem to “have made it” very quickly usually have a story that started many years ago. They’ve been patient and persistent. They’ve continued to believe in what and why they were doing it long before anyone ever noticed them. 

Look at people like Gary Vee, who spent a decade creating online content for his family’s business, Wine Library. 10+ years of hard work, patience and persistence, learning and understanding how to leverage social media and digital marketing, not just for wine, but in general. Today comments like “it’s easy to build something when you have his audience” is noise from people who simply aren’t willing to put in the work. 

Ask yourself this question, are you willing to put years of effort and hard work to make it happen? 

The “Secret Formula” 

Anyone that starts telling you that “they can show you the simple formula they used to generate millions of dollars”, is simply trying to make easy money. If anyone had the “secret formula” they’d be a billionaire, and they would simply keep re-hashing their “secret formula” again and again, opening new businesses, launching new products, and simply crushing it till they were the size of Amazon. 

I want to hear people talking about the “it’s no secret, I worked really hard for it, and you should too” course that they can offer. There is no easy win. If you want to become a pro-golfer, you better put in the time and effort. Make it your focus and work on it every day, for years. And even then, you might not make it pro, but you’ll be damn good at it. 

Here’s my advice if you’re still looking for the “secret sauce/formula/recipe/technique/tricks”: Wake up! It doesn’t exist! You’re going to spend a lot of money, and there’s a 99.99% chance you’re not going to get what you want from it. 

Wanting “To Go Viral” 

The very definition of “going viral” is that it can’t be forced. It’s something that happens to your content, not something you make happen. Sure, you might find a great hack to boost your content massively, and that might even give you a fleeting moment of what you think it would be like. But let’s look at it this way, if you went “viral” for 48 hours, what happens then? What’s really going to change for you or your business? Do you think that’s what it takes to make a business successful? 

You see, the reality is, the only thing that really works, especially in social media marketing and digital marketing, is patience and persistence. Continuing to put in the work, and building yourself and your brand, from zero, and creating content that helps you engage with your audience. 

Check out It’s A Travel OD on Instagram. She’s a great example of someone that’s willing to put in the work. To create content that’s relevant to her audience. Then to engage with, not only her audience but other people and brands on Instagram. As a result, she’s amassed an engaged following of nearly 10,000 people so far. 

Having a “smaller”, real, engaged audience, based on the content you’re creating, is worth so much more than having 2 million followers and not being able to sell 36 t-shirts to launch your own clothing line

Patience and Persistence are crucial in Digital Marketing

If you’re not looking at the long-term game, you’re not doing it right. Building a brand, building a following, creating engagement, none of these things is magic and they’re definitely not things that happen to you. 

It’s all about what you’re willing to put in.

Want to be fitter and stronger? You have to go to the gym/exercise on a regular basis. 

Want to be a great chess player? You’re going to need to learn, read, and play chess a lot, and probably for a long time. 

Always wanted to play the guitar? Guess what? That’s right, you’re going to need to put in the hours and the effort to make it work. 

If you’re not willing to dedicate the time, put in the work, and do it consistently over a significant amount of time, then you’re probably never going to see the results you’re hoping for. That’s just me being honest and telling you the truth. 

So What’s Your Social Media Strategy? 

It’s time to prepare for the long game. You’re just getting started. Most of us are. 

There’s still a lot to do, and if you’re willing to re-read that, accept it and act on it, then you’re on the right track.

Starting with a strategy is an important step. You wouldn’t set off on a road trip by getting in your car and randomly turning left or right (would you?). You’d know where you are, you’d know where you wanted to go, and your map or you GPS would tell you the steps you need to take to reach your destination. 

The same is true for most things in life, including your digital marketing. Creating a social media strategy, that outlines the most crucial and key components of what you are trying to achieve is imperative. Without it, you’re not going to know what you should be doing or when you should be doing it. 

What Does Your Strategy Look Like Right Now? 

Are you randomly posting content that “feels right” as and when it comes to you? 

Do you just post something and then hope for the best? 

Have you listened to a video, podcast, or read a book, and suddenly tried to post using a technique you just learned, only to see it not give you the results you hoped for and then binned the strategy altogether? 

I’ve seen and heard all of the above from clients over the years so don’t worry, you’re not alone. 

It’s time for you to take control of what you really want to achieve when it comes to your social media marketing. Once you have your social media marketing strategy in place, then it’s all about patience and persistence! 

Are you ready to put in the work to get the results? 

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Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.