Our Social Media Marketing OMB Shortlist
Where to begin? A very good question to ask. And one we did ask when faced with judging over 130 creative concepts advertising the benefits of social media marketing for businesses and SMEs. So, after much deliberation, a Google Drive folder labelled ‘Long List’, and a subfolder titled ‘Shortlist’, we managed to whittle all the entries down to these top picks.
It wasn’t easy. The level of creativity and execution was, well, GIF-worthy.
What we looked for in the entries wasn’t the level of refinement. It was more about the idea. Did it have campaign potential? But, most importantly, did it address the brief? Did the ad actively showcase how beneficial social media marketing can be for businesses and SMEs?
So, based on those criteria, here’s our shortlist.
Did You Make Our Social Media Marketing OMB Shortlist?
Congratulations to those who feature in this shortlist. The competition was tough! In no particular order, you are:
We really liked the visual and the clever play on “Release the Kraken” linked to social media marketing’s potential. We also liked the push to our free social media audit.
The message here was clear and simple. Social media marketing is more than just having a social media profile. That, and the tentacles.
We really liked the visual on this entry. And the use of a purple marker pen. The copy also illustrates a clear benefit for businesses and SMEs. We like to think we create content that sucks people in.
News travels fast. It travels even faster on social media. This idea acutely summarised how effective intuitive social media marketing can be.
Juliette joined Twitter just to submit an OMB for our brief. This was done in one minute under Nick’s watchful eye. We love the quick thinking here.
What needs to be said? We like to work with brave businesses, and this is straight up ballsy.
A clever play on our brand name and the effect of the work we do. What’s not to love?
Yes, a drop in the ocean. But like Shireen’s ad, the right drop still stands out and makes a massive impact. Social media can too.
This is a brilliant concept. It can be applied in so many ways: as an image, a video, a tie in… The simplicity and effectiveness got our attention.
This is another concept that would work well in different formats (still images, GIFs, videos, etc). The mix-and-match approach could apply to quite a few different businesses, using objects, people, buildings… You name it.
A healthy dose of humour makes an advert stand out. The concept and the copy clearly showed one of the major benefits of social media marketing. Then there’s the strong added visual of Bigfoot using a hairbrush. Love it.
Clever use of the different platforms while talking about them left a strong impression of what businesses can achieve with social media.
Social media marketing is a two-way conversation. It’s about actively engaging your audience. This ad captures the idea succinctly.
Charlotte was prolific in her entries. But this one stood out amongst the hundreds she submitted. It
Something we love about social media is the opportunities we find for collaboration. This collab between Gary and Rich really showcased how social media can break businesses out of the local bubble and make them global.
Where Do We Go From Here?
Somehow we’ve got to figure out our winner. Coffee, gin, beer, and pizza may be required. But the real question is, where to begin?
We’ve been here before.
Like an episode of X-factor, it’s back to the judges’ houses, as we try to work out our top three. And hopefully, get a step closer to finding our overall winner.
A massive thanks to One Minute Briefs and the OMBLEs for their creativity, and for making this a difficult choice. Sometimes, the best ideas come when we don’t overthink.
Join us on Twitter to see our future OMB entries and let us know your top picks.
And remember to keep checking our various social channels for further outcomes from this social media marketing experiment.
If you’re interested in finding out how Social INK can help your business, don’t hesitate to reach out here.