New Instagram Features For Brand Marketing
On June 20th Instagram announced it now boasts a global community of one billion users. That’s a huge base of potential customers. Likewise, with new Instagram features to play with, now’s the time to start engaging in some image and video sharing. But, with such a vast array of accounts posting images, how can you stand out? Firstly, marketing moves fast. It’s all about adaptation and exploring. Accordingly, Instagram has recently added two new features:
- IGTV (a new video-streaming platform that they hope will rival YouTube), and
- Topic Channels in the Explore tab, allowing users to browse new content in line with their interests.