Our team brings together a blend of experience, complimentary skills and creativity, allowing us to develop and implement strategies that create results. 

Chris Bruno

Founder & CEO

Gareth Alvarez

Head of Content

Sagar Upadhyay

Head of Web Development

Founder & CEO

Chris, our Founder & CEO, doesn’t look old enough to have been in sales and marketing for nearly two decades. But he has. And that’s a wealth of experience that he brings to the table.

After several years in sales and marketing roles, Chris opted for the entrepreneurial route in 2008 and founded what was then Just Consulting, a digital marketing agency, in Gibraltar.

His entrepreneurial spirit soon led him to establish and launch Your Gibraltar TV (YGTV) in 2011, Gibraltar’s first-ever online television channel, helping it to achieve 80k+ views a month within its first year. In 2014 the agency was rebranded as Social INK and operations were moved to London, with YGTV sold the following year, in 2015.

Despite the agency’s evolution, Chris has always remained focused on creating and delivering marketing solutions that consistently exceed client expectations. His working philosophy permeates the company: to always keep our clients’ best interests at heart.

In 2016 Chris made the bold and progressive move to transform Social INK into a decentralised agency, working completely remotely, which is handy because Chris is a huge fan of travel (he owns a VW Campervan – the ultimate remote working accessory).

When he’s not busy driving Social INK forward, Chris can often be found either cooking up a delicious storm or enjoying a good meal out with friends and family. He’s a bit of a wannabe gamer too (some habits die hard).

Head of Content

As Head of Content, Gareth makes sure that every word counts. His creative vision transforms vague ideas and flat-sounding KPIs into engaging campaigns. His time is spent developing creative, strategic content across blogs, emails, ads, and basically anything that involves words (so everything). 

Prior to taking up this role at Social INK, Gareth did a stint with the agency back in the “Just Consulting” days. In 2010, he joined Chris and the team as a copywriter and editor. Since then, he has been a major part of the agency’s growth, helping it become what it is today. Gareth’s work in blogging, magazines, TV and advertising campaigns means he’s crucially aware of all the pieces needed to make content successful. At every level. He also has over 13 years’ experience as a teacher of English and Media. Words are (figuratively) his bread and butter.

Gareth has the innate ability to cut through the jargon and the noise to help our clients understand the strategy — and their audience to understand the actual intention. If you’re ever stuck for “just the right word” or need a fresh idea to get attention, Gareth is the man to make it happen.

Just make sure you get your commas in the right place. Or don’t. Because Gareth will. When he’s not correcting the rest of the team’s grammar, he’s also a film enthusiast, gym junkie, and OMBassador for One Minute Briefs.

Head of Web Development

Sagar has over nine years of experience in IT industries and a degree in Computer Engineering. He’s our expert in web-based technologies and uses various programming languages and frameworks like PHP, Python, and .NET. He’s also experienced with Rackspace and AWS services.

Sagar’s technology expertise turns our website design projects into well-oiled machines.