“Earn tokens while reading, watching and sharing content you love.”
Founded by experts in the media, advertising, and publishing, MEDIA Protocol is addressing the problems with content in today’s digital world.
Social INK was approached and asked to help MEDIA Protocol create and grow their new profiles on Facebook, Twitter, LinkedIn and subsequently Medium and YouTube.
About MEDIA Protocol
The aim of MEDIA Protocol is to reward publishers, advertisers, content creators and content consumers in a new type of economy. Their MEDIA Tokens aim to fuel this economy. You can test it in action with their dApp, CryptoCatnip.
What MEDIA Protocol has to say about Social INK:
"The team at Social INK has been a vital part of the ongoing success of MEDIA Protocol. We believe community is highly crucial to the success of any crypto project, especially the run upto ICO time and more importantly success in the coming future, post ICO. The team at Social INK have worked seamlessly to produce content that has been of the highest order, helping to keep our community engaged, interacting and most importantly excited for the future. The fast past nature of a crypto project can lead to near impossible deadlines but the dedicated team at Social ink have gone above the call of duty and helped at critical moments to keep Media Protocol chugging along. Social INK has out performed expectations since the partnership began and their work is highly valued."
MEDIA Protocol needed to start their online presence from scratch, and wanted to establish a strong, authoritative voice for their brand. Our task was to create a strategy for their article content, focusing on educating their audience on how media and blockchain combine to solve many of the problems with today’s adtech, martech, and other digital content solutions.
After establishing brand voice and the ongoing content strategy, we have produced a range of content to support the plan. We also work closely with their PR team to release articles alongside official PR notices, keeping their community informed.
Social Media Management
Focusing on three channels, we have managed MEDIA Protocol’s presence on LinkedIn, Facebook and Twitter. The profiles continue to develop as the community grows. As part of the social management, we closely monitor all mentions (on social media and across the web) to respond to the community, engage with publications and influencers mentioning the project, and share incoming press.
In all aspects, communication has been key. As with all of our clients, our team has open communications on several platforms to support with ongoing announcements, new ideas, and event coverage.
As our team is experienced in all aspects of digital marketing, all of our clients welcome the advice and expertise we offer across other aspects of their projects. We work alongside PR teams, community managers, and in-house marketing teams to advise on release schedules, repurposing content, optimising web pages, and various other areas to ensure the growth and development of the business.
Want to get a better feel for what we do? Take a look at the various social channels for MEDIA Protocol below: