The most successful businesses are consistent with their marketing. If you can put in place marketing processes to implement your marketing strategy regularly, it will help to bring a steady stream of leads. It’ll also get you off the ‘feast or famine’ rollercoaster that so many businesses suffer from.
You know how it goes. Business is a bit slow so you get your head down and focus on your marketing. After a little while, your efforts start to pay off. Business picks up again. You get busy focusing on client work and don’t spend so much time marketing. Surprise, surprise, after a few weeks of little to no marketing, business starts to get quiet again.
It’s not just you.
Happily, there’s an alternative to this stressful approach. And that’s to put in place good marketing processes.
How to Start Defining Your Marketing Processes?
The first step is to sit down and do a big brain dump of all the things you currently do (or intend to do) to market your business. Here are some ideas to start you off:
- Writing and publishing blog posts
- Publishing content on social media
- Interacting with other people’s posts and comments on social media
- Responding to messages
- Creating and sharing videos
- Doing live video
- Keeping in touch with your email list
- Going to networking events
Now for each task, break it down into its component parts. For example, let’s take publishing content on social media. Perhaps you like to share a branded image with a quote on Facebook every Monday. Your process might be:
- Find an appropriate quote
- Find a suitable background image
- Use an app to place the quote over the image and add your branding
- Upload the image to Facebook
- Write some text to go in the post alongside the image
- Publish the post
If you rely on yourself to do that entire process every Monday morning, then it’s inevitable that some weeks other things will take priority and it just won’t happen.
Instead, let’s look at the ways you can make this marketing process more efficient so it will happen, every Monday, come what may.
1. Marketing Processes: Tasks You Can Delegate
The first thing that will become obvious when you break marketing processes down into their constituent parts is that a lot of the sub-tasks don’t have to be done by you.
If we take our example of an image quote from earlier, even if you want to choose the quotes, that still leaves 5 of the 6 sub-tasks that could be delegated. And if you work with people who take time to get to know your brand and what you like, they could even find you the quotes.
So, who can you delegate to?
If you don’t have somebody within your business who has the time and skills to take on these tasks, then you could work with a virtual assistant or a digital marketing agency.
A virtual assistant is ideal if you want to outsource the more administrative tasks while maintaining overall responsibility yourself. You will need to clearly specify the tasks that need doing and have a continued ‘hands-on’ role in overseeing things.
A marketing agency, on the other hand, can take things over for you lock, stock and barrel. They can have more than one person working on your account bringing together all the expertise you need to deliver your marketing strategy.
2. Marketing Tasks You Can Batch Process
Whether you’re carrying out marketing processes yourself or delegating them to others, there are great time savings to be had in batching similar tasks together and doing them in one go.
So, if you’re creating a weekly image quote, instead of carrying out the whole process each week, you could set aside a block of time to create 3-6 months’ worth of posts.
Instead of searching for one quote, spend a bit longer and find 12. While you’ve got your graphics software open, create an image for each of those 12 quotes.
You can see how much more efficient this is than doing the entire process 12 times over!
3. Can You Automate What’s Left?
Finally, there are likely to be several tasks on your list that you could automate using one of the many tools for social media marketing.
One of the easiest places to start with automation is to schedule your social media content. You can sit down once a week or once a month and schedule everything out. No matter how busy you get, you can relax in the knowledge that you’ve got some content going out keeping your social media accounts active.
Some of these tools also provide a one-stop-shop for checking all your social media accounts. This means you can respond to comments and messages without having to go to each individual social media platform.
Even tasks that feel more ad hoc, like responding to messages or interacting on social media, can be made more efficient by having a defined process. You can have stock answers for common enquiries and a routine that you follow each day for interaction.
If you take some time to get clear on the regular marketing processes that you want to happen in your business, that time will be returned many times over once you start to delegate, batch and automate.
And if your problem is that you can never quite find that time to sit down and work out your processes, we can help with that too. Book in for a free consultation and we can have a talk about how to make (and keep) your digital marketing consistent across the board.