LinkedIn touts itself as the ‘world’s largest professional network’, boasting well over half a billion global users. They’re continuing to step up their game this year and after several big LinkedIn updates in 2019, June has brought a couple more helpful features to the platform.

For businesses and professionals, LinkedIn has a lot to offer:

  • It’s growing exponentially. Over a two year period, 2016 to 2018, LinkedIn grew by 123 million users. During the same period, Twitter only grew by 9 million. (source)
  • Nearly half of LinkedIn users are upper management. (source)
  • 9/10 executives say LinkedIn is their top choice for professionally relevant content, over other news sites or social media platforms. (source)

Here’s a rundown of the latest LinkedIn updates you might have missed.

LinkedIn Update: Photo Tagging

Our senior team, at The Drum’s Chip Shop Awards 2019

Photo tagging is finally live on LinkedIn, officially. This feature, which many of you will have had access to since April, is straightforward and works as it does on other platforms. After you upload a photo to share, you can click on the image on the appropriate spot to tag people.

As explained by LinkedIn’s official update:

“Think you recognize someone in the photo? Or just want to make sure your co-worker knows when you upload a photo with them in it? Now when you post a photo, you can tag people in it. The world seems smaller and your community a little tighter when you let people know who is who.”

Unfortunately, it is limited to people, so you can’t tag business pages, yet.

LinkedIn Video Messaging

Video is the most effective form of content. We’ve shared quite a few social media video ideas to take advantage of this, including on LinkedIn. Now, you can get even more creative as LinkedIn has added video recording to private messages. This is a great way to make your work-related chats a little more human.

Invite LinkedIn Page Followers

One of the latest features to come to LinkedIn is the ability to invite people to follow your LinkedIn business page. This has been rolling out and hasn’t been officially announced yet, so it might still be in the testing phases and isn’t a confirmed permanent feature.

If you have a LinkedIn page, you can check if you have the new option by going to your page. Under ‘Admin Tools’, the option to ‘invite connections’ would be under the ‘Extend Your Reach’ section.

However, this is a feature that should be used sparingly. Just like Facebook page invitations, you want to send invites to highly relevant people. Don’t spam your network and only share it with those you know will benefit from the content, or are already supporters. (One good tactic would be to invite all current employees to follow the page, for example. It’s amazing how many teams don’t like their own social media pages!)

Other LinkedIn Updates in 2019

The latest updates to LinkedIn all focus on engagement, and video.

Reactions

Just like Facebook ‘Reactions’, you can now express various ‘nuances’ of the like button. But there’s no crying or laughing on LinkedIn: these are somewhat more professional.

Hashtags Get Serious

Although hashtags are nothing new on LinkedIn, they are becoming more prominent than ever. LinkedIn suggests hashtags on your posts, allows you to follow them, and you can even associate a hashtag or few with your brand to show on your LinkedIn business page.

Live Streaming

Although LinkedIn was launched in 2003, it’s been a bit late to the game when it comes to video content. The ability to upload videos directly onto LinkedIn only became a feature in 2017. Now, two years later, LinkedIn Live is being rolled out. It’s still being trialled with a ‘few broadcasters’, but you can try to apply to get access, too.

Ultimately, all of these features come together to do one thing: build community around your business. And LinkedIn is stepping up to be the go-to platform for professional communities, making it an essential part of a business-to-business digital marketing strategy.

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Anna Simmonds
Anna Simmonds

Anna, Head of Social, knows her beans when it comes to social media. She keeps her finger on the social pulse, funnelling her knowledge and experience into creating engaging social media campaigns. She’s also pretty decent with a camera and Photoshop.