When it comes to your marketing, especially online, everything is about experimenting. But experimenting for the sake of it isn’t enough. It’s not good enough to just keep trying new things all the time. It’s about experimenting, analysing and learning from failures. 

Now, lots of marketers will tell you that they don’t have any failures. They’ll tell you all about the amazing results they consistently keep getting their customers. Well, if they won’t admit it, I will. The results come from constantly evolving your marketing by learning from failures. 

Don’t Be Afraid To Try 

So many people want to get everything right, the first time. They want perfection. Engaging content. Creative adverts. Awesome results. 

It all sounds perfect. But for every successful campaign, there are more than one attempts that have been unsuccessful. Trying to figure out what works for you and for your brand is part of the fun. That’s the part that allows you to try all sorts of things and not worry if they do or don’t work. 

Never done a live video for your business? Now’s the time to try. 

Always wanted to post more blogs, but you’re worried that no one will read them? Forget about it, write, publish and see what happens. 

Haven’t run ads on Facebook before? Experiment. No one needs to know what does and doesn’t work. You get to try and learn from your mistakes. 

1,000 Ways Not To Do It

As the old quote states: 

“I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” 

Thomas Edison

Don’t look at “failures” as being these big, end of the world scenarios. They’re not. We don’t give toddlers one chance to become good at walking. It’s a process. It’s about continuous trial and error.

Eventually, we all learn to walk! 

In our most recent episode of The Social INK Show, James and I talked about some of our marketing and business failures. We believe in sharing, being transparent and not being afraid to talk about getting it wrong. I mean, we all get it wrong sometimes, right? 

No Such Thing As One Size Fits All 

Too many people that we talk to are looking for that magic solution. That get-rich-quick scheme. The simplest of funnels formulas that will make them money while they sleep. I have news for you. They simply don’t exist. 

In the 12 plus years of running Social INK, I have never met anyone who has struck gold on their first attempt. It doesn’t exist. It shouldn’t be how you hope to build your strategy. Simply put, it won’t work. 

Because something works well for one brand, at a particular time, doesn’t mean it will work well for you, right now. Copying isn’t the solution. The people who try to sell those types of training will often start their own advertising with things like “I’ve spent $100,000’s in ad spends, and I know what works”. 

That’s the only piece of advice that counts. It’s all about trial and error. For every brand, for every stage in a brand’s development, taking into account the economy at the time, everything plays a part in those past successes. 

Learning From Failures: Be Yourself and Experiment 

To figure out what works and what doesn’t, you just need to consistently try new things. You can’t be afraid to fail. There’s nothing wrong with trying something and it not working out. 

Be yourself and be brave when it comes to your marketing. 

The worst thing that can happen is it doesn’t resonate with your audience. Once you know that, you can add it to the list of things that didn’t work. Before you know it, you’ll find the winning formula, that’s yours and that really works for your brand. 

Want to find out more about some of our experiments? 

  • 30 Days of Live Video 
  • 100 Blogs in a Month 
  • Starting a Podcast in 30 Days 

That’s just to name a few. Remember that episode of The Social INK Show I mentioned at the beginning of this article? That’s another experiment. You can see the full episode below or on YouTube. 

Stuck For Ideas? 

If you’re still stuck for ideas, or you’re not sure where to start, then don’t panic. You’re not alone. The majority of the companies we work with aren’t sure what to do next for their marketing. That’s where we come in. 

If you want a completely free, 1-hour consultation, to talk about your digital, social or content marketing, we’re here to help. Look forward to speaking to you soon. 


Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.