How Web Design Helps Business
Having your own business website means you’ve got your own little piece of online real estate. YOU own it and YOU control it. We love social media. It’s great for building your brand and engaging with your audience, but no matter how well it works for you today, you can’t guarantee what it’s going to do tomorrow. The algorithms that govern who sees your Facebook posts can change overnight but nobody can stop people viewing your website. So, let’s talk about how web design helps business.
If you’re going to own this piece of prime real estate, then it makes sense to invest in it. There’s plenty of cheap website design out there, but web design is like most things. You get what you pay for. The money you spend on a good, well-designed website will pay you back time and time again.
Good Web Design Gives Your Content a Longer Shelf Life
Creating good social media content can take a big chunk of your time but did you know that some of that content has a lifespan as short as 18 minutes?! Yes, on average people will only see a carefully crafted tweet within 18 minutes of you publishing it. Instead, invest some of that time in producing content for your website and it can be there to read by your audience forever (and you can pick out snippets to share on Twitter).
Not only is that content there forever but you can get more eyes on it over time. Your rankings in Google and other search engines can continue to improve. Google likes websites that have been around a while and loves good content, so make a commitment today and you will be reaping the benefits in the future.
Good Web Design Benefits Your Audience
When potential customers come to you it’s because they want something. They have a problem you can solve, or they need a product or service you offer. A well-designed website will reassure potential customers that they are in the right place and then take them by the hand and lead them to the solution they are looking for – and a sale for you.
Having a website means you can keep all your information in one place where people can find what they’re looking for. It isn’t scattered across a number of platforms putting the onus on them to work out what you offer and whether you can help them.
People are reassured when they look for you online and find a website. However small your business, it assures them that you are a legitimate business that they can trust. Even freelancers should have one. Having a well-designed website can level the playing field between you and the bigger players in your niche.
How Web Design Helps Business Branding
One of the best things about having your own website is that you get to completely control your visitor’s experience. You don’t have to do things in a particular way just because those are the rules on the 3rd party selling platform you use. Not to mention you don’t have to pay e-commerce listing fees or give an additional cut of your sales to someone else. Remember that as long as you stay on 3rd party platforms you’re ultimately growing THEIR business, not yours.
Having a well-designed site will give you benefits in terms of speed, security and branding, and all of these aspects work together to build your business’s reputation. You will rank higher in Google, get more eyes on your offerings and more business.
Good Web Design Helps You, the Business Owner
There are many benefits to having a good website for your business but a poor website can create just as many problems. A sub-standard website can damage your brand, ensure nobody gets to see your content and give you a big headache to deal with. Invest upfront in your web design and you’ll have peace of mind knowing that your website is getting on and doing its job. That means you can get on with yours and focus on what you do best. Now that you understand how web design helps business, you can check out our blog post to find out how much a website costs.
If you’re ready to stop relying 100% on someone else’s platform to promote your business and start providing your customers with a fantastic online experience then take a look at our professional web design services.