You may have seen our May challenge here at Social INK, #30DaysOfLive. For 30 days straight, one of the team at Social INK went live on Facebook, Twitter, Instagram or YouTube, every single day. So in this blog, I wanted to show you how to go live on Facebook.
During our #30DaysOfLive challenge, we talked about everything from marketing tips, what we were up to, personal hobbies at weekends and our Head of Content every went live from a Canoe. The point of the exercise? To emphasise just how much of a great tool Facebook live really is and also, to hopefully inspire you to cut out the excuses and simply hit the live button.
This article is definitely going to remove the “I don’t know how to go live on Facebook” excuse.
So, let’s get started:
How to Go Live on Facebook
I’m an iPhone user, if you’re on Android, sorry I don’t have screenshots for you, no one in our team has an Android phone. But let’s get started.
If you have a company Facebook page, you should have the Facebook Pages app on your phone. (Side note, if you don’t, then download it from the app store here, it’s very useful).
Going Live on Facebook: Step One
So, once you’ve downloaded the app, simply click on it to get started.
Now you’re in your managed page, you can easily use the app to monitor what’s happening on your Facebook page, mentions, comments, likes, insights etc. You’ll find this a great resource to help you with quick tasks and monitoring for your page.
If you manage more than one page you’ll be able to access your different pages by simply hitting the menu icon in the top left corner. (Quick tip: Make sure you’re on the right page before continuing with the next steps below).
All you need to do here is start a normal post by hitting the “Publish” button. This is what you’ll need to press for any updates you want to upload from your phone, this could be text, image, video etc. It all starts here.
You can see here that you’re now ready to create a post, but we’re looking for how to go live on Facebook, not how to post an update. So we’re going to click on the option at the bottom which allows us to “Add to your post”.
This can also be used to add imagery, videos and other options to your posts, worth having a look around later on to give you some new ideas, like maybe a 3D post, but that’s for another day.
Scroll down the list till you see “Live Video” and go ahead and click on that. Don’t worry, at this stage, you’re not live, so don’t panic.
Your camera will come on at this stage, but don’t panic. You’re not live until you click that final “Start Live Video” button.
At this point, we recommend you add a description to your live video, this will help people know what it’s about when it goes live and also afterwards. Don’t worry too much, once the video is on Facebook, you’ll be able to edit this for a longer description. Editing later is especially useful if you’re like me and start on one topic, but end up talking about something else as well.
You can see in this screenshot, I’ve typed in a title, I’m happy with how I look (more or less) and i’ve checked the background etc. Now I’m ready to go live.
Three, Two, One and Action!
SImply hit the “Start Live Video” and you’re video will start streaming to Facebook.
The whole process from start to being live won’t take you more than 3 minutes, so there really is no excuse. You don’t have to go live for hours, you can simply go live for a few minutes if you want to.
Either way, this is a great way to create content for your business on Facebook and ultimately, that’s what Social Media Marketing is all about. It’s about creating engaging content for your audience and finding a way to help showcase who you are and what your business does.
So come on, don’t be shy! You now know exactly how to go live on Facebook, so its time to give it a go. If you ping us a message or tag us, we’ll come along to support you in your new adventure.
Who knows, maybe one day we can do a live together!
Still need inspiration? You can find our complete #30DaysOfLive Playlist on our YouTube channel. Every day, for 30 days, one of the senior team went live. If we can do it for 30 days straight, you can definitely start using Facebook Live for your business!