Getting more followers on Twitter isn’t enough. You have to keep them.

Everyone wants to increase their follower counts on social media. For brands and businesses, it means more potential clients or customers. Essentially, it gives you a bigger audience to engage with, and ultimately, sell to. Twitter is a great platform for engagement. Its short format is tailormade for quick conversations and interactions. If you want to find out how to get more followers on Twitter, read on.

More Followers on Twitter Doesn’t Equate to More Engagement

Before you begin, it’s important to remember that follower counts are vanity metrics. Put simply, follower counts not an accurate or complete reflection of engagement. Sure, a large follower count on social media can be an indicator that people value what you as a brand have to say or share, but that doesn’t make them more likely to interact with you online. It also doesn’t guarantee that they will buy your product or service.

So, before you start thinking about how to get more followers on Twitter, consider the reasons why you want to increase your following. Is it just to show off how many thousands of followers you have? Or is it because you want to target and engage with people and convert them into prospects and customers?

If it’s the latter, then it’s important to remember that a smaller, engaged audience is infinitely more valuable than a large inactive one.

With that said, let’s take a look at how to get more followers on Twitter.

Your First Step to Getting More Followers on Twitter

First of all, you need to establish your reason for being on Twitter. Why does your brand need it as a platform? Are you going to use it as an online helpdesk or customer service? Or are you planning to use it as a way to start conversations and drive traffic to your website?

Once you know the purpose of your Twitter profile, you can start working on building up your followers.

Now, if you want engaged and active followers that appreciate your brand, there’s no substitute for building an organic following. Once you’ve set up your Twitter profile and bio, it’s time to leverage your following on other channels.

Use your presence on other social media platforms to push people to your Twitter profile. Post links to Twitter on Facebook, LinkedIn, and anywhere else you may already have built up an audience. Cross-promoting across your social media channels is the easiest way to get more followers on Twitter. You’re simply offering people another means of staying up-to-date with your brand.

If you’re a local business, such as a cafe or gift shop, add your Twitter handle to your signage or other obvious places to get people to follow along!

We also recommend your Twitter handle and Instagram handle are the same.

Other Ways to Get More Followers on Twitter

In addition to the omnichannel approach we’ve just covered, there are other small changes you can make to help increase your follower count on Twitter. As simple and easy as these changes are, they’re often forgotten or neglected when thinking of how to get more followers on Twitter.

Updating website footers and email signatures is a point often overlooked when promoting your brand’s social media platforms.

Make sure the most regularly used communications channels have active links to all your social media profiles. Including social links in the footer of your website and as part of your company’s default email signature, or footer, is an easy way to direct traffic to your Twitter profile.

Again, you can use email to drive customers and clients towards Twitter. Explain why they should follow you on that platform. What can they expect from your Twitter presence? How will it differ to what you already do on your other social media profiles?

Alternatively, you can use the blog on your website to promote and highlight the benefits of following you on Twitter. This then becomes content that you can share across your other platforms and drive more people to your Twitter profile.

Ultimately, you’ll also be able to use Twitter to reach new customers or clients by participating in its communities. Consider taking part in Twitter chats, or engage with relevant hashtags. But it’s a good idea to get people who are already aware of you and your brand to follow you first. You want your biggest fans to make up the core of your following.

How to Keep Your Followers

Getting more Twitter followers is one thing. Keeping them is another. As already mentioned, you need to clearly define your reasons for being on Twitter and the purpose of your Twitter profile. Once you know this, you can define your tone of voice, style, and approach.

The key to maintaining an engaged and active audience on any social media platform is to keep the conversation going (see our Twitter Case Study). Create engagement by being engaging. Start conversations on Twitter. Get involved in discussions. Join Twitter chats. Indeed, the more active you are on Twitter, the more followers you will gain and keep as a result.

If nothing else, consider these 7 key social media do’s and don’ts and you’ll be ok.

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Gareth Alvarez
Gareth Alvarez

Gareth, Social INK’s Head of Content (sometimes playfully referred to as ‘spellcheck’), just adores words. He’s written copy for ads, websites, and blogged extensively. Content marketing is his bag. He loves getting creative with his writing.