When it comes to digital marketing, social media is one of the most powerful weapons in your toolkit. It’s free, fast and friendly. Now imagine if you could add an upgrade to that tool? There are an absolute wealth of free social media tools, from creating beautiful images to monitoring your mentions.

Think of your smartphone or PC. It’s likely full to the brim of useful apps and gadgets to make your life easier. Whether you want to monitor your water intake, track your daily steps, keep all of your passwords in one place, or collect cute cats in a cafe, there’s an app for that. So, why wouldn’t you do the same for your social media?

Here’s our list of the most useful free social media tools that will save you time and elevate your digital marketing.

Free Social Media Tools To Boost Your Business


Hootsuite is primarily a social media hub, designed to schedule posts across multiple platforms. However, the reason it tops our list of social media schedulers is the utility it offers. The streams feature is highly adaptable and can be used to create deeply personalised channels. So whether you want to create a dedicated stream of brand mentions for your business, monitor keywords or keep an eye on your competitors, you’re covered.

On top of that, it has internal analytics tools that can help you delve into the performance of your posts. If you want to access some of the more powerful features, upgrading is an option. Paying a monthly fee will net you more detailed analytics, additional profiles to create and share content and exportable reports.

Free, or upgrade from $29+ per month.


Each social media platform has its own culture and audience, and understanding these is the key. If you’ve done your research and decided that Twitter is your MVP, then SocialOomph is a great way to supercharge your Twitter game.

It’s a one-stop-shop to manage all of your tweeting, from tracking keywords, personalising URLs and automatically scheduling tweets. One of our favourite features is their quirky self-destructing post feature. If you want to run a campaign or coupon offer that’s time-limited, this handy feature will automatically explode, or delete, before the tweet becomes outdated. Boom! 💣

SocialOomph does have the capability to manage a number of other social platforms, like Facebook, LinkedIn, and even more unusual options like Discord and Reddit, but these are only accessible with a paid plan.

Free, or upgrade from $15+ per month.


On top of having one of the best names on the internet, FollowerWonk is a wonderfully useful tool that allows you to search users’ social media bio information. Remember when we told you that what you put in your bio is important? This is one of the reasons why.

It’s free and simple to use, you simply type your keyword into the search box and FollowerWonk (it’s really fun to type that name), will bring up a list of people in that sphere of interest. If you want to start building a community, find influencers or monitor competitiors, this is a great place to start.

Free, or upgrade from $29+ per month.

Google Analytics

It’s time we mention our old buddy Google Analytics. We’ve spoken about analytics many, many times, so we’re sure it’s no surprise to anyone that it’s made our list again. We won’t get too deep (if you want more info, read the linked article) but the simple fact is:

If you’re not monitoring your analytics, you’re doing your brand a disservice.

If you’re looking for a free social media tool with a big impact, this is it. It allows you to track, monitor and improve your campaigns and all without spending a penny.



“Don’t judge a book by its cover.” It’s a phrase used often. But the honest truth is, we all do it. Spoiler alert: We like aesthetically pleasing things. The best way to get noticed on a crowded social media platform? Make your posts visually-pleasing. You know the old cliche, a picture paints a thousand words, well it’s true. Canva is an excellent resource that allows you to upload and customise images. There is a huge number of templates and graphics that you can incorporate into your marketing materials. Not only is it free, but it’s also easier to use than paid-for image editors.

Free, or upgrade from $12.95 per month.


Video marketing might sound flashy and expensive, but it doesn’t have to be. All you need to get started is your phone and a platform. Simple right?

Typito is a great tool to add some extra va-va-voom to your video. It’s an easy-to-use drag and drop editor that allows you to cut your clips, edit and even add text.

For video newbies, it might seem a little daunting, but there’s plenty of great tutorials and it’s well worth the effort.

Free, or upgrade from $25 per month.

Ready To Upgrade? Paid-For Services That Are Worth The Fee


When it comes to video, Lumen5 is all about working “smarter, not harder”. You can make videos for free, too – to a point, and free videos include a little Lumen5 credit. But if you want to create quick, snappy videos for social media, Lumen5 is worth the upgrade. We’ve tested it ourselves and found it easy to use. Pricing starts at $29/month which would be enough for most small businesses.

The best bonus is that once you create a clip you’re happy with, it only takes a few clicks to change the format. For example, if you create a portrait video for IGTV, you can easily change to square, landscape, or other dimensions to use it on other channels.

Quick tip: when you search for ‘media’, deselect ‘Marketplace’ so you only see the free options. This was confusing at first, as the “automated” videos like to select a healthy amount of Marketplace options that would cost extra to use, even on a paid plan. There’s more than enough free/included stuff to go around, once you’re on a paid plan!


If you’re a business online, you should be tracking your mentions. Reputation is everything online. However, the internet is a huge space, so how do you keep track of what people are saying about you? Social listening.

Mention is one of the most versatile monitoring tools, letting you keep an eye on what people are saying about your brand across webpages, forums, blogs and more. You can also keep an eye on your competition and see how they’re performing by using Mention’s competitive analysis feature.

You know what they say, keep your friends close, but your enemies closer…

We’re just kidding. But it is good business practice to know what your competitors are up to.

From $25 per month.


BuzzSumo is a monitoring tool with a twist. It lets you find the most shared content and trending influencers. It’s as simple as searching for a keyword and this handy tool will search across the internet for you and suggest hot topics and people.

It’s a great way to tailor your business to the demands of the consumer and improve your future content.

You can also analyse your own content and see which of your posts have been shared the most and how they’re performing across the web.

From $79 per month.

Buffer Reply

For any business, customer service should be a priority. But if you’re posting across multiple platforms, it can be difficult to monitor mentions, direct messages and reposts.

Buffer Reply is hub that gathers all of this in one place, creating an inbox of queries, comments and complaints that you can respond to quickly. It’s simple, easy to use and lets you reply to your community like a boss. What more do you need?

From $50 per month.

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