It doesn’t matter what type of content you’re creating as part of your digital marketing strategy. The importance of a good image cannot be understated. After all, a picture is worth a thousand words! Cool graphics and professional photos draw people’s attention. We’re highly visual animals.
So, if you can’t afford your own professional photographer, and you’re not in a position to spend money on stock photography licenses, then fear not.
We have collated a list of the best free image sites that will help you raise your content marketing game. No licenses. No fees. Just archives of completely free images that you can use and modify to add a bit of pizzazz to your digital marketing. (FYI, our header image is from Unsplash. We like to practice what we preach 😉.)
The beauty of stock photos isn’t just that they’re free. There’s a huge variety available and can fit even the most niche requirements. Need an image of a man eating a biscuit with a face like he’s watching an apocalypse? We got you. Weird alien dude? Check. And, if you want a woman laughing alone with her salad. Well, you’re in luck. This oddity is such a popular stock image it’s become a meme.
So, whether you want to keep it weird, or go for something with a more businesslike vibe, these free stock image sites have got you covered.
Unsplash: Beautiful Free Photos
Unsplash markets itself as a community-sourced hub of beautiful images. The first page is adorned with jaw-dropping sunsets, trendy flat lays, and buzzing city scenes. But how well does it perform with corporate images? Pretty well, actually. There’s the usual faux business meeting with Silicon Valley types in athleisure laughing together. But there’s also a nice collection of really usable images.
Pixabay: Stunning Free Images
Pixabay is a veritable treasure trove of community-sourced images and royalty free stock. It’s a great place to visit for ultra high-quality and usable images, with the odd unusual entry in there. It stands out from the crowd by also offering free illustrations, vectors, and videos.
Pexels: Free Stock Photos
Pexels also offers more than just images. With a variety of videos up for grabs too. There’s a great selection, and it’s got you covered whatever your content. Just watch out for the section at the bottom. It’s sponsored content, so anything that catches your eye there isn’t available for free.
Gratisography: Quirky, Creative, Always Free Photos
One of the problems with stock photos is that often, they’re a bit… stocky. That is, we’ve seen them before. The age-old corporate handshake shot. Or the flower-filled flat lays. If you want something with a unique twist, then Gratisography is a great place to start. The only problem? There are a limited number of images available. But it’s one of the quirkier options on our list of 12 free image sites to help you raise your content marketing game
Stockvault: Photos, Textures and Illustrations Added Every Day
Another way to avoid stock image burnout is to use a website with a fresh selection. Stockvault adds new images, textures, and illustrations to their collection daily. So it’s easier to find a new perspective when image searching. Stockvault also has a hefty collection of textures available if you’re looking for something simpler.
Picjumbo: High-Resolution Stock Photos, Backgrounds and Images
Picjumbo has a really nice selection of high-quality images available, with a handy feature that lets you search for similar photographs. So, if you find something you like that’s not quite right, it makes further searching easier to handle. They also offer a premium service with a larger collection of images if you’re ready to upgrade.
Pikwizard: Free Images Library and Design Feature
Pikwizard stands apart from the crowd in our list of 12 free image sites that will help you raise your content marketing game. It offers an image editor that allows you to edit images and overlay text. So it’s a great way to quickly customise your stock images. There’s a nice selection, but sometimes the searches can return slightly vague results.
Rawpixel: Premium Design Resources for Everyone
If you’re searching for design resources, rather than stock images then Rawpixel is for you. It has a trove of vectors and PSD mockups to help you elevate your personal images and up your marketing game.
Reshot: Handpicked, Non-Stocky Images
Reshot’s USP is that all of its stock images don’t look like stock images. They’re hand-picked to create a small, but curated collection of high-quality, more authentic images. This is a great place to start if you’re marketing towards Gen Z, who love the personal touch.
StockSnap: Hundreds of High-Resolution Images
Stocksnap isn’t just about quality. It has quantity too. There’s a huge selection of high-quality images to choose from, so even the most niche searches will bring up results. There’s also a handy feature where you can sort images by category or view what’s trending.
Styled Stock: Feminine Stock Photography
Styled Stock is a great place to start if you’re part of a female-forward business. It offers a curated selection of images with feminine appeal. And there’s not a woman laughing alone with her salad in sight. Think more stylish flat lays, floral touches, and plenty of white space.
Life Of Pix: Free High-Resolution Photography
If you’re targeting Gen Z or Millenials then Life of Pix should be your first stop. Their collection of stock images is small but perfectly formed, with a focus on modern snaps. It’s community-sourced and they make a point of highlighting talented photographers weekly, so the collection is always fresh.
So, there you have it. Our curated collection of 12 free image sites that will help you raise your content marketing game. There’s no excuse for chunks of text without a picture in sight. Get out there and add some colour to your social and blog posts!