What the actual fraction, is a Fractional CMO?
We’re so glad you asked. And even if you didn’t, we’re about to tell you anyway.
Fractions are a part of the whole (according to Professor Wiseass from the Internet School of Sums).
Therefore, a Fractional CMO is a part of a whole CMO. Not a full-time CMO. A fraction of that. Let’s call it part-time.
And, as a fraction of a whole CMO, the Fractional CMO comes at a fraction of the cost. Tongue-tied yet?
Fractional CMO for Blockchain Projects
Reduced overheads? Yes, please!
Who needs a full-time Chief Marketing Officer (circa £120k per annum) anyway? Not your blockchain project, that’s for sure.
A Social INK Fractional CMO removes the need for a full-time salaried CMO. This can be for the immediate short-term, or it can be more of a long-term solution.
Having a Fractional Chief Marketing Officer gives blockchain projects all the advantages and experience of a full-time CMO at (you got it) a fraction of the cost. (Bonus: you get to route your cost savings to other parts of the business.)
What you get in exchange is a flexible service from our experienced CMOs. They can help lead and direct your in-house marketing team, or your outsourced digital marketing team here at Social INK. Either way. You win.
WIth a part-time CMO yielding full-time results, you get maximum growth in minimum time.
Bottom line: blockchain projects make money with a Social INK Fractional CMO.
What’s not to love?
Fractional Chief Marketing Officers Do
- - Develop your marketing strategy (both short-term and long-term).
- - Decide and commit to which marketing strategies are best for your blockchain business (SEO, content marketing, paid advertising, podcast, etc).
- - Solve marketing problems that will arise and need to be resolved quickly.
- - Lead the in-house marketing department, inspiring and motivating team members.
- - Hire new employees and build out your team for success.
- - Work with outsourced agencies (Social INK) leaning on their experience.
Fractional CMOs offer marketing leadership and strategic oversight to early-stage blockchain projects in need of holistic marketing support and guidance.
Fractional Chief Marketing Officers Don't
- - Write and send all emails to your list
- - Upload blog posts
- - Schedule social media posts
- - Redesign button colours on landing pages
- - Track detailed metrics for every marketing asset