Facebook Pages for Beginners
When the Cambridge Analytica scandal hit the headlines, there was a lot of confusion about what this would mean for Facebook. Would the social media giant lose users in droves? Was it doomed? Or is there still space for Facebook in our lives? Is it still worth it for business? Yes. And this quick guide to Facebook Pages for beginners walks you through the essentials.
The truth is, Facebook actually has more members than ever before, sitting at 2.38 billion monthly active users in early 2019. That’s a huge chunk of the global population, and a pretty good reason to not cut Facebook out of your business plan just yet.
It’s come a long way from its humble beginnings as a place to share old school photographs and poke your friends. Facebook is a powerful tool for businesses, letting you create and maintain a page that can host reviews, an e-commerce shop and even stream live footage.
Still not convinced? Let’s look at…
The Advantages Of Having A Facebook Business Page:
- Brand Awareness. Facebook is still the biggest social media platform, so it’s a great place to reach your target audience.
- Generate Business Leads. Your Facebook community is a great starting point for lead generation. They’re already interested in your product, so it’s a great space to entice them into becoming customers with product showcases, giveaways or offers.
- Targeted Advertising. Facebook offer low-cost and highly targeted advertising, which means that no matter how niche your audience, you can reach them.
- Customer Service. There’s a whole host of different ways to deliver top quality customer service via Facebook. The reviews are a great way to get feedback directly from your community, while the messaging feature is a handy way to read and respond to messages quickly.
- Being Human. This is one of the biggest benefits. There’s something about the relaxed atmosphere of a social media platform that’s ideal for fostering friendly and highly personal interactions with your community. Whether that’s images, text posts or a quick live session.
The Basics of Setting Up a Page
As you can probably guess, the first step in setting up your Facebook Page is registering for an account. Facebook is a very user-friendly experience, so it’s as simple as visiting facebook.com/business and clicking Create a Page in the top right-hand corner. From there, you’ll be walked through the process and end up with your shiny new business page.
So, what’s next?
Make it your own. Branding is really important. It sends out a message of trust to your community and helps to build up brand recognition. So add pictures, videos, product descriptions. Let people know exactly who you are, and what you do.
After that, it’s time to set up your own personal username, or vanity URL. This is the short web address people use to find your page. Make sure it’s descriptive but distinct. You don’t want to inadvertently send potential customers to your competitors!
Make sure you fill in every bit of the ‘about us’ information, it not only gives your customers information, but will also improve your position in search results.
Sharing live content with your community is one of the best ways to connect with them. It lets them see the human face behind your brand and feel actively involved.
In May we set ourselves a #30DaysOfLive challenge. Sharing live content across Facebook, Twitter, Youtube and Instagram. It was a great opportunity to engage our customers in two-way conversations and really get to know our community:
You can read more about the challenge, here. We saw a huge increase in our reach and audience, just from spending a few moments a day with our community. It might seem nerve-wracking at first, but it’s well worth the effort for the overall results.
Learn more about Facebook Pages for Beginners
The beauty of Facebook is that it’s a really user-friendly interface that most people are familiar with. However, if you’re struggling with any aspect, there’s a wealth of resources to help you launch your Facebook business page at your fingertips. Facebook Blueprint is designed to help you learn the best ways to market your business on the platform and is packed full of handy guides from “how to create an ad on Facebook” to “A beginner’s guide to finding images for your ads”.
In short, Facebook Pages are worthwhile for business. But to make the most of them, you do need an effective social media strategy.