Can you believe that online shopping first launched 28 years ago? We’ve learned to trust the internet with our personal information, there are a wealth of payment options and it’s quick and simple. It’s a good era for e-commerce. And these e-commerce marketing tools make online selling (and buying) accessible to most businesses. Even solo business owners can run an online shop.
But is all e-commerce equal? Simply, no.
Currently, British retailers are wasting an average of £178,000 in failed ecommerce tech. Poor planning, execution and performance can not only hit your profits but leave customers feeling dissatisfied with their experience and in turn, your brand.
So, how can you make it a good experience?
WordPress + E-Commerce = 👍
WordPress is a quick, simple and cost-efficient way to create an e-commerce site. You don’t just have to take our word for it. WordPress is the market leader for websites that use a CMS, taking a hefty chunk of 67% of the sector. To put things into perspective, second-place Joomla only scoops 11% of the market.
So, why is WordPress so popular?
In a word, flexibility. WordPress can become anything you want it to. You can use it to create and manage any sort of website you wish, and there’s a treasure trove of handy tools to create a unique and professional site that doesn’t take an expert to manage. Unlike dedicated e-commerce platforms, you can mix things up with blogs, portfolios and corporate pages alongside your store.
To sum it up, WordPress does the hard work, so you don’t have.
If you’ve been keeping your eye on our blog, you’ll have noticed that we shared some of our favourite e-commerce marketing examples. If you’re feeling inspired, we’re going to share the tools you need to make your own mark.
If you’re building an e-commerce site, the best e-commerce marketing can’t fix a badly built platform. So #1 on our list of e-commerce marketing tools is WooCommerce. This e-commerce extension of WordPress is hugely popular, powering 25% of all the websites worldwide. Imagine that, 25% of every website online. Using WooCommerce makes it easier for you to keep your website updated, and provides a smooth for your customers.
The best part, WooCommerce is free. So for the grand total of £0, you can get access to a powerful, intuitive and highly user-friendly tool. The only real downside is that creating an online store without WordPress can be tricky. But together, they’re a powerful set of tools.
WPBakery Page Builder is a page builder plugin that uses a simple drag and drop interface to create highly unique and good-looking websites. WooCommerce gives you the skeleton, while WPBakery adds the flesh. And it’s your unique branding that will help you stand out from the crowd.
Easy Digital Downloads
Most consumers expect a seamless, instant delivery of their digital products. So, manual emailing after purchase just doesn’t cut it. Easy Digital Downloads automates the process, delivering a streamlined experience for customers.
Acuity Scheduling is like having a PA to schedule your appointments with customers, but more cost-efficient. You’ll also never catch this automaton browsing Facebook during work hours. This handy tool lets clients see your schedule in real time and book their own appointments. Talk about efficient!
In business, efficiency is everything. Frustrated customers won’t continue to use your service. Zapier makes it easy to streamline processes. So, whether you want to move customers to your Mailchimp marketing or instantly post Instagram images to Facebook, Zapier is the ideal tool for you.
UpdraftPlus keeps it simple. There’s no bells or whistles, just an easy to use and highly useful place to protect your WordPress website from hacking attempts, server crashes or user errors. Your website is important, so back it up. You should also check regularly to make sure your up-to-date with any updates.
Drift’s chatbot is a helpful tool to verify genuine leads. So, human-to-human interactions are always dealing with important queries. It’s a great way to weed out bots and timewasters, while supplying and receiving information from potential customers.
In any B2C business, customer feedback is vital. Instagram Feed is a great tool to share real-time customer posts on your website. It’s a great way to get an overview of your brand is performing, as well as providing an attractive visual for customers browsing your website.
E-Commerce Marketing Tools + WordPress = Impressed
WordPress is an impressive tool for any business, but is particularly well-suited towards e-commerce. These e-commerce marketing tools make WordPress even more adaptable. It’s a platform that allows for heavy customisation and can be tweaked to suit your business perfectly. By using tools to create an immersive and smooth customer experience, and make it easier to market and advertise, you’re free to put your time into the things that matter most. Things like innovation and customer service.
Need help building your e-commerce website or marketing your products? We can help. Get in touch.