There’s never been a better time to launch your own e-commerce website. Long gone are the days where we viewed buying online as risky and unusual. In fact, we’ve become used to a global landscape where we can browse and buy a wide range of goods. Even if it’s 3am and we’re in our pyjamas. However, this wide market can often make it difficult for new e-commerce stores to stand out from the crowd. Savvy marketing is the key to getting your brand noticed. Need some inspiration? We’ve collated some of our favourite e-commerce marketing examples. So, get ready to boost your brain cells and flex your marketing muscles.
Marketing Examples for Sales
We’ve moved a long way from pop-up ads (thankfully). Modern marketing is about what you can give to your customer, not what you can take from them. Consumers are no longer interested in the quick and dirty one-size-fits-all sales pitch. They want thoughtful, considered marketing that feels personal, human, and valuable.
So, how can you deliver that?
Content marketing. It’s one of the areas we specialise in, here at Social INK. Understandably, there’s often a lot of confusion about what content marketing actually is. Simply put, it’s online marketing that adds value to your brand. Whether that’s in social posts, email marketing, or blog posts.
Let’s take a look at some of the best content e-commerce marketing examples.
Beauty Bay are brilliant at blogging. Their website is brimming with useful DIYs, style inspiration, and showcases. Each blog is packed full of products that can be purchased on their website, but it never feels like selling. There’s value in the content they’re offering and it reads like a high-quality beauty blog rather than a sales pitch.
Netflix are masters of social media. From witty customer interactions and brave marketing campaigns to facing their critics head-on, they’re never afraid to think outside the box and get a little bit weird. It makes them memorable, and also human.
New Product Launches
So, you have a new product. Swerve the usual, “Here is my new product, look!” style of marketing and try something new. Capitalise on the excitement and passion you feel for that product and let it show in your marketing. It’s a great way to build up hype before your launch. If you can get your community buzzing for the product before it’s released, you’re heading towards a successful launch.
Smoothie slingers, Innocent, recently launched a blue smoothie. While they might be big market players, it’s still a saturated market. However, their tongue-in-cheek marketing and humour quickly made their new campaign go viral.
Need some ideas for your own launch? Here are a few of our top tips:
- Keep your marketing fresh and current. No matter whether your product is a timeless staple or new innovation. Your marketing should always feel new and exciting.
- Try a little humour. As long as you keep it PG-13, humour is one of the best ways to connect with your audience.
- Don’t be humble. Knowing your value is vital to any marketing strategy.
Seasonal E-Commerce Marketing
Seasonal marketing is one of the best ways to keep your campaigns fresh and relevant. However, it can be a tricky line to tread. Try too hard, and it looks like you’re jumping on a bandwagon. Indeed, it’s always worth considering if the event and your brand are a good match.
Take Pride month, for example. It seems like the latest marketing must-have in June is a rainbow. But, if your product isn’t donating a portion of sales towards an LGBTQ+ charity or organisation, should you really be benefiting from the event?
We’re not saying don’t market around seasonal events, just be mindful. Here are a few e-commerce marketing examples that did Pride month right.
Jean giant Levi’s made a fabulous Pride campaign, exploring what family means to the LGBTQ+ community.
Not only that, but 100% of net proceeds of Levi’s Pride Collection will go to OutRight Action International. There’s not a hint of rainbow-washing in this campaign.
Swedish streaming site Spotify is also a great inspiration. Back in 2017, they created a series of short, 2-minute animations called Pride Stories to commemorate Pride Month. Highlighting some of the most important milestones in the LGBTQ movement with voices from the community was a powerful move. It not only raised awareness for their cause but also their brand in a thoughtful way.
If you’ve taken that on board and you’re ready to get involved in seasonal event marketing, here are a few major events you can plan marketing campaigns around:
- Mother’s Day & Father’s Day. We recently made a round-up of some of our favourite 2019 Father’s Day ads, and there were some absolute gems this year.
- Valentine’s Day
- Pride Month
- Summer holidays
If you want a full picture of what’s coming up, we have a handy 12-month social media calendar template available to help you strategise for the year ahead.
Just, don’t do a Swatch and try and utilise Brexit for your marketing.