Digital Marketing Tips: Optimising Video Content
How many times have you wanted to listen to a certain song? Look up quick DIY tips? Or product reviews? Often, the first thing you look for is video content. There’s been a digital revolution. The world is now at our fingertips. Quite literally since the advent of smartphones. The biggest shift in this is the use of video-streaming as a marketing tool. Gone are the days of putting an advert in a newspaper. Or even crafting a quick pop-up advert. Times are changing and businesses need engaging and innovative methods to reach the ad-block friendly audience. In 2017, video traffic accounted for 69% of all global consumer internet traffic, and that’s set to rise to 80% in 2019. Video-streaming sites like YouTube and Vimeo may once have been the domain of piano-playing cats, dancing hamsters and rants about popstars. Now they’re a powerful marketing tool. In fact, 51% of marketing professionals state that video is the content with the best ROI. That’s a huge proportion of the market. So, how best to utilise this video revolution for your business?