Digital Marketing Strategy: Why Every Business Needs One
Digital marketing can be completely overwhelming.
You sit down to plan out some social media content. You start on Facebook but then remember that somebody told you that Instagram was the place to be now. And then you remember that you had planned to publish more blog posts this year. And when was the last time you sent your ‘weekly’ email newsletter? Arrrggghhh!
The solution to this problem?
A digital marketing strategy.
Why Digital Strategy Is Important
A digital strategy is important because without it you can waste a lot of time marketing your business without seeing any results from that effort. A digital strategy will help you to stay on track and work steadily towards your objectives.
Digital marketing encompasses all of the different ways you can market your business online and covers your social media strategy, email marketing, blogging, podcasting, SEO (search engine optimisation), Google ads… The list goes on.
If you set out to ‘do digital marketing’ with no more plan than that, then you can see why you might fail.
What Is a Digital Marketing Strategy?
Putting together a digital strategy starts with setting out your objectives. Before you do any marketing at all you need to ask yourself: “What am I trying to achieve?”
Once you know what your objectives are you can decide which of the many kinds of digital marketing you will use. You can consider:
- Social media marketing: Which platforms?
- Video marketing: YouTube or live streaming on Facebook or Instagram?
- Paid advertising: Google or Facebook or something else?
- Creating a podcast
- Or any of the many other options
Once you’ve chosen your channels, start to break your plans down further and decide the specifics, like how often you will publish content, what type of content, and so on.
Finally, don’t forget to think about how you will measure your results. This is essential so that you can track your progress based on your objectives.
Don’t be afraid to adapt your strategy based on the results you see. Your digital marketing strategy is an evolving document — it’s meant to change as you move forward
5 Benefits of a Clear Digital Marketing Strategy
Taking the time to create a digital marketing strategy for your business gives a number of benefits:
1. The objectives defined within your strategy allow you to create content with a purpose
If you aren’t clear why you are creating content and what you hope to achieve, it’s really hard to know what to create. Once you have an objective, it makes it much easier to sit down and create the content or specify what you want so you can delegate or outsource the work.
2. Having clearly defined objectives gives you something to measure yourself against
If you don’t know where you’re going, it’s impossible to know when you’ve arrived.
It’s really disheartening, marketing without a strategy. You put loads of effort in, but you don’t get to see the fruits of your labours because you don’t know what you’re trying to achieve.
3. Working to a strategy allows you to course-correct as you go
You don’t need to get hung up on creating the perfect strategy from the get-go. All you need to do is have a strategy, execute, compare your results to your objectives and then tweak your strategy as you need to.
Do more of what is working and stop doing anything that isn’t working. That way you can’t fail to improve your results as you go along.
4. The different elements of your digital marketing work together
When you work to a strategy, the different elements of your marketing work together and complement each other.
Whether people see you on YouTube or Facebook or in the Google search results, they are seeing the same consistent message everywhere and this consolidates your brand, increasing people’s trust in you and making you memorable.
5. It will save you time
It can be hard to carve out the time to sit down and create your strategy but it will save you so much time in the long run. No more time wasted on trying out different things and switching from one approach to another. No more time wasted on indecision and procrastination because you don’t know what to do next.
You could even outsource some of the implementation, or go the whole hog and work with a marketing agency who can create your digital marketing strategy and implement it – freeing you up to focus on your customers.
If you’d like to speak to us about how we could help you with your digital marketing book in for a free call. No pressure. Just chat.