Businesses of any size have a huge opportunity today. With social media and a smartphone, even the smallest business can create high-quality content. Easily and for free. And then use that content to reach a massive audience. Compare this to 20 years ago when you needed to pay for expensive print or TV advertising to reach a wide audience and you see how digital marketing for small businesses has really levelled the playing field.
As we head into a new decade here are our favourite tips, tools and trends to help you make the most of these opportunities.
5 Digital Marketing Tips for Small Businesses
1. Don’t be afraid to get yourself out there
The opportunities are there for everyone but you need to take them! Get yourself out there on social media, join in the conversations and share your opinions or start your own conversations.
Be consistent and get out there regularly. There is a lot of noise online so you need to keep reminding people who you are and what you can do for them.
2. Learn from your audience online
It’s never been easier to speak directly to your potential customers. Make the most of that and ask them what they need.
Listen to the problems people are talking about and think about how you can help them.
3. Don’t try to please everyone
Because you can’t and that’s fine. In fact, it’s a good thing. Dividing opinion helps to identify the people that will want to work with you.
There is no point attracting leads who aren’t the right people for you. That just wastes everybody’s time.
4. Don’t look for the latest shiny tool or platform
The online world is a very crowded place. There is always a new tool to help with some aspect of your marketing, and platforms come and go all the time.
Resist the urge to jump on every new bandwagon and instead focus your efforts on a select few channels. This makes it much easier to be consistent and get better results in the longer term.
5. Have a strategy for your digital marketing
One thing that really helps with ‘shiny object syndrome’ is to have a digital marketing strategy in place.
This doesn’t need to be complicated. Start with your marketing objectives and decide what actions you will take to get there. Periodically come back to this strategy, review your progress and tweak accordingly.
Our Must-Have Tools for Small Business Digital Marketing
Social media is great but it is NOT a substitute for having your own website.
A website is your own little piece of real estate on the web where you can send people to find out more about you and where you have complete control over the content.
Whether you fall into the iPhone or Android camp, smartphones are a great tool for marketing.
You can install apps to create graphics, monitor all your social media accounts in one place and respond to comments and messages on the go.
A Social Media Scheduler
A tool like Hootsuite or Buffer allows you to schedule your social media content in advance.
Although it’s still important to hop on and interact regularly, having your content scheduled is a great time-saver and ensures you have a consistent presence however busy you.
Every website needs Google Analytics. It’s a free tool from Google and it provides a wealth of information about the visitors to your website, where they come from and what they do when they get there.
Digital Marketing Trends that are great for small businesses
Conversational marketing is set to become one of the buzzwords in marketing in 2020. It refers to a more personal style of marketing. Treating your audience as individuals and being very interactive.
Even though more and more business is done online, people still value the personal touch. And this is great news for small businesses. Share the people behind your business and you can set yourself apart from larger competitors.
The popularity of video has been on the rise for years now and it continues to grow exponentially.
It’s also super-accessible for small businesses and gives you a great way to add that personal touch we were just talking about. Pull out your smartphone and record a Facebook Live. It doesn’t need to be perfect or highly produced. People want to see the real you and hear what you’ve got to say.
Content will continue to be important in 2020. Whether it’s blog posts, video or audio. Focus on creating content based on you and what you believe in as an organisation.
You can also create content centred around the questions people are asking. Listen out for them on social media or check the ‘People Also Ask’ section in the Google search results. This will demonstrate your expertise and help your clients get to ‘know, like and trust’, as well as being good for your SEO.
If you’d like to have a talk about how we help small businesses with their digital marketing, book a free consultation.