If your business is not on social media, it should be. If you’re not using digital marketing to grow your business, you should be. There’s no excuse. Every business should engage in some form of digital marketing. In fact, it should be an integral part of every business’ strategy. Likewise, social media is becoming increasingly more important to businesses. Yet, many businesses are still not embracing digital marketing as an essential aspect of their overall strategy for growth, development, and success. This is largely because they tend to encounter three major barriers along the way: Time, Knowledge, and Cost. However, a solution does exist, in the form of digital marketing courses.

Digital marketing courses, by design, help small business owners bridge this gap in Time, Knowledge, and Cost. Effectively, they offer a cost-effective alternative to having a digital marketing agency on a monthly retainer.

But what if you could take a digital marketing course run by a digital marketing agency?

The same insight, knowledge, and expertise as you would get on a monthly package. But at a fraction of the cost.

Let’s take a closer look at how small business owners are benefitting from digital marketing courses.

Digital Marketing IS for Every Business

Digital marketing is for everyone, no matter the size of your business. That’s always been our firm belief at Social INK. You could have over 100 employees, or you could be a solopreneur and still benefit from digital marketing. In fact, it remains the best way to drive traffic to your website and convert that audience and your social media followers into paying customers. In short, digital marketing helps shine a light on your business. After all, everyone’s online, so that’s where you need your business to be too.

The trouble for many small businesses is finding the time to set everything up and do it themselves. This can be especially time-consuming if you need to learn how to set things up for yourself as well. After a time, the knowledge deficit (or lack of understanding) when it comes to digital marketing, is a huge obstacle to overcome. Indeed, having to learn things for yourself before you can implement them, and then go through a process of trial and error only serves to take up even more of your time. Which, as we’ve already established, isn’t readily available when you run your own business.

So, the alternative is to pay someone to do it for you. Except, for many businesses, this isn’t an option. A full agency solution is a significant monthly expense. However, digital marketing courses can take the sting out of all these pain points. Which is why we offer digital marketing coaching courses.

Gain Knowledge, Save Time and Money, with Digital Marketing Courses

Digital marketing courses are an excellent way for individuals and small businesses to gain the knowledge, tools, and strategies to help them successfully run their own digital marketing and grow their business online.

These are the elements that make digital marketing time-consuming for the novice. So, by enrolling on a digital marketing course you’re equipping yourself with everything you need to effectively and efficiently manage digital marketing activities for your business. Thus, you save on the cost of paying someone to do it for you. But, and perhaps more importantly, you save on the cost implications that not doing any digital marketing can have on your business. Think lack of brand recognition, poor website traffic, limited sales pipeline, etc.

Digital Marketing Courses by a Digital Marketing Agency

What makes our digital marketing coaching courses different? They’re written and run by the team here at Social INK. Often, digital marketing courses are set up by individuals, consultants, freelancers, or even educational establishments and academics. However, the difference in having an agency-run digital marketing course is you get real, actionable insight based on daily working practices. In other words, you benefit from the tutelage of people actually walking the talk.

As a result, small businesses get a great deal.

You get the resources and tools an agency uses for its clients and the support and mentorship of that same agency team to help you implement the strategies for your business.

Digital Marketing Coaching from Social INK

Since the beginning, Social INK has always championed the little guy. Because we believe every business should benefit from the opportunities for growth offered by content marketing and social media marketing. And that ethos has carried over to our digital marketing coaching solutions.

Our bespoke programmes are designed for people who don’t have the time or know-how to run effective and efficient social media marketing campaigns for their businesses.

We coach individuals on:

  • setting up and optimising social media channels
  • creating engaging content
  • developing scalable time-saving systems to manage that content across all channels.

However, if you’re still unsure whether digital marketing courses are worth your while, download our free guide to the 7 most common mistakes businesses make with their social media marketing.

This comprehensive guide explores the biggest mistakes we’ve seen brands and businesses make repeatedly. In it, you’ll find actionable tips and advice to help you recognise and overcome these key mistakes in your own social media marketing.

In short, it’s time to knock down those barriers for good. Look towards digital marketing courses, with the backing of a digital marketing agency, as the solution to help grow your business online.

Start that digital marketing journey today. Book a free consultation call.

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.