Digital Marketing and Crypto: Agility and Adaptability
Digital marketing isn’t just about finding a handful of targeted ads and showing them to as many potential customers as possible. Anyone who thinks so is just plain wrong. Need proof? There’s a big change coming. And digital marketing and crypto are at the forefront. Cryptocurrencies are one of the biggest and fastest-developing industries in the past few years. Attention and engagement with them is growing by the hour. Take Consensus 2018, for example. CoinDesk’s 4th Annual Blockchain Technology Summit in New York, made $17m in ticket sales alone. That’s a huge amount of attention and engagement. And they’re not only changing the way companies do business. Or how the world of finance operates. The world of crypto is shaking up everything it comes in contact with. Finance (obviously). Healthcare. Transport. And, perhaps most of all, marketing.