We often get asked the question: “Does social media marketing really work?” We know social media is an effective marketing channel. So we’ve set up an experiment to prove it.
It’s vital that you take the time to monitor the performance of the content you’re delivering. You need to have an awareness of what’s working. And more importantly, what isn’t.
Online marketing through social media can become a mammoth undertaking that eats away at your time. It can be difficult to justify paying an employee to look after your social media presence when their time is best spent elsewhere on the day-to-day details of your business.
Communication isn’t just about words. It’s more about how those words are delivered. In short: Tone of voice is vital for online communication.
It’s vital that you carve out your own piece of internet real estate. Not only will it connect you with a wide, often global, community it allows you to establish your brand.
As we’ve mentioned before, a plan will actually help you become more efficient and save time overall. Here’s how to use an editorial calendar to propel effective content production.