Despite the endless stream of information available to us online in any format we want, books are still popular for more in-depth learning. They are easy to carry with you and great to pick up during breaks or while travelling. So why are we recommending books to learn marketing, that aren’t about marketing?

If you’ve invested any time in your marketing you’ll know how important it is to connect with your audience. Beyond knowledge of specific marketing tools and techniques, successful marketing requires an understanding of people and what makes them tick. You also need to be both creative and diligent in your approach to your marketing. Marketing is not an isolated discipline but requires a whole host of knowledge and skills.

You may also be interested in learning about The Benefits of Digital Marketing.

Here are some of our team’s favourite books to learn marketing skills, to help you develop the varied and multifaceted skill-set you need.

Thinking, Fast and Slow – Daniel Kahneman

In “Thinking, Fast and Slow”, Nobel prize winner, Daniel Kahneman, explores how our conscious and unconscious thinking works – and doesn’t work! The insights included will help you to make better decisions and understand what influences other people when they’re making decisions.

And once you understand how other people are making decisions you can use that to make your marketing more successful.

Amazon reviews: 4.4 / 5

A Beautiful Constraint – Adam Morgan & Mark Barden

Described as “a practical handbook full of tools and tips for how to make more from less”, this book looks at ways we can take common constraints (like limits on our time and attention) and transform these into opportunities to find inventive solutions.

In marketing, it’s common to talk about the challenge of competing for people’s attention in today’s busy world. Read this book and gain a fresh perspective on the challenge! 

Amazon reviews: 4.1 / 5

Word As Image – Ji Lee

A magical journey into the author’s imagination as he explores how the shapes of letters can be used to create word images. Including tips to help you create your own, this is a great book to dip into on days when you feel like your creativity has gone on holiday!

Amazon reviews: 5 / 5

Drive: The Surprising Truth About What Motivates Us – Dan Pink

Think you know what motivates you? Think again. This book will help you to understand your own motivations as well as those of your audience. Then you can apply these new-found insights to inform your own choices and tap into your audience’s motivation in your marketing.

Amazon reviews: 4.4 / 5

The 5 Second Rule – Mel Robbins

In this highly readable book, Mel Robbins gives you a simple tool that will help you to push through self-doubt and find more courage every day. Not only can this tool improve your life but also improve your business by increasing productivity, collaboration, and engagement.

You can get a flavour of the book in Mel Robbins’ hugely popular TEDx talk.

Amazon reviews: 4.2 / 5

Atomic Habits – James Clear

Consistency really pays dividends in marketing, but one of the common problems we hear from our clients is that they struggle to be consistent. 

In “Atomic Habits”, James Clear explains how to develop good habits that can change your life. You can apply that same knowledge to set and maintain good habits in your marketing. It’s often the tiniest changes that make the biggest difference.

Amazon reviews: 4.8 / 5

Deep Work – Cal Newport

The “deep work” in the title of this book is the ability to focus on demanding tasks without getting distracted. Crack this and you increase your chances of success in whatever you put your mind to. Through a series of fascinating stories and actionable advice, Cal Newport will teach you how to develop this skill.

Amazon reviews: 4.5 / 5

The Miracle Morning – Hal Elrod

Life is busy and we’re always looking for ways to make our days more productive. In this book, Hal Elrod explains how 6 simple habits combined into a morning routine can give you more energy, focus, and motivation. If you know you need to make a step-change to take your business to the next level, this could be just what you need.

Amazon reviews: 4.4 / 5

The Old Man and the Sea – Ernest Hemingway

The only fiction book on our list, this book takes an old man, a young boy, and a giant fish and weaves them into a fable of physical and moral challenge. Enjoy it as a good story while absorbing its lessons about the human condition.

Amazon reviews: 4.3 / 5

Choose Yourself – James Altucher

A fantastic motivating read about how to find success in a world where everything’s changing. James Altucher’s straight-talking easy-to-read style will help you find the right track, away from the old structures of a ‘job for life’ and a well-worn path to follow.

Amazon reviews: 4.3 / 5

The 4-Hour Work Week – Tim Ferris 

Even if you don’t aspire to the promise of this book’s title, it’s still worth picking up for the wealth of good advice it contains. From systemising processes to working out what and how to delegate, this book is filled with strategies and high-tech shortcuts that can help you to make the most of the time you spend at work and maximise your results.

Amazon reviews: 4.3 / 5

Hopefully, you’ve found at least a couple of books to learn marketing, from a diverse perspective. If, like us, you love learning, then check out our coaching solutions where we can help you continue your marketing education.