Since late 2014, Social INK has offered Digital Marketing Coaching for businesses that want to run their online presence in house rather than outsourcing. Our offering was always about helping people to get the basics skills required to be able to push and develop their sales online.
There are a lot of “names” for this. Sales, Marketing, Digital Marketing, Social Media, Lead Generation the list goes on… It’s all the same thing. It’s all about creating awareness of who you are and what you do, with a view to ultimately sell more of it. But the motivation can’t always be money, in fact the most successful companies out there don’t focus on the £££s. They focus on the service, the product and their why!
This article isn’t to go in to that though, I’m just getting side tracked and felt that it was important to add that bit in there. The truth is, we’ve worked with some 130+ business owners now on one or other of our coaching programmes, and there’s something that comes up quite a lot.
I hadn’t really realised it until I took the time to look over the data. So many small business are based on a service, an offering that not every body can do. Some examples we’ve worked with, Personal Trainers, Accountants, Dog Trainers, Physiotherapists and others that rely on their knowledge to sell a particular product.
What we’ve found with a lot of these businesses and especially the owners is, they are almost TOO qualified in their field. They attend course after course to increase their knowledge and their understanding of the business and industry. They introduce new services, new products based on these new learnings. But they neglect one thing.
You need to sell these services / products. It’s all good going on another course, having another key industry skill and even better being able to offer yet another product. But here’s a question, what’s the point in having new offerings if you are not selling the ones you already have?
How much have you spent to be an industry specialist in your own field? How does that compare with what you have spent on learning how to sell, how to market and most importantly how to get in front of your target audience? Would you say it’s an equal amount? Is it less than half? Is it nothing at all?
Isn’t it time you invested in making sure you can sell those fantastic new skills and services of yours, so as you can keep learning more?
Want to talk more about how you can improve your online presence to help you sell more, contact us on firstname.lastname@example.org