It’s amazing how many people ask this question: “When is the best time to post on social media?” So much so, there are countless blogs dedicated to calculating the exact time you should post on each social channel. And yet, despite all the research, there’s no single unifying answer as, depending on whose research you read, timings can differ greatly. Which just serves to confuse everyone even more. 

So, let’s take a different view of the problem.

Why do you want to know when the best time to post on social media is?

Is it because you think it’ll make all the difference to your engagement and conversions?

Or is it so you can try it, then write it off if it doesn’t work?

Post Perfection

Let’s be honest. The reason many people spend so much time trying to achieve perfection is because (deep down) they know they’ll never achieve it. Effectively, it’s a way of procrastinating with a purpose. Making excuses for not taking action, and ultimately, excusing yourself from failure. If you don’t try you can’t fail, right?

So, back to our problem with finding the best time to post on social media. 

If you’re looking for that golden ticket in a Wonka Bar, you’re not going to find it. Because, as much as every social media research company may say otherwise, there is no specific time that you should be posting on social media. That’s a minefield you just don’t want to walk into.

Certainly, your target audience may be more active on specific channels at various points in the day. But, chances are, with the number of posts flooding their timelines, unless you pay to boost posts and target them specifically, your message will get drowned out by all the noise anyway. 

Sorry.

Conversely, instead of getting bogged down with exact timings for when your target audience is more likely to be online, why not think about what you can do to attract their attention, no matter the time?

Forget When, Focus on What to Post on Social Media

More important than figuring out the best time to post on social media is figuring out what your best performing content is. 

However, this too can quickly become an excuse for inaction in the endless pursuit of perfection.

If you want to know what posts resonate with your target audience the most, test, measure, analyse, iterate.

Social media is a moveable feast. Trends, attitudes and behaviours change with startling regularity. So, what works today isn’t guaranteed to work tomorrow. Thus we’re left in a bit of a pickle. And the only way to get around it is by continually testing and evaluating.

There’s no time for perfection. You just need to get things done.

Not knowing what to post should never be an excuse. There are plenty of ways to make sure you have a variety of good social media content prepped and ready in advance. In fact, this is one of the key elements we coach people through on our Digital Marketing Coaching Programmes.

That said, if you are struggling with what to post, and it’s preventing you from leveraging social media for business, here are a few quick social media content ideas you can action now:

  1. Go behind the scenes
  2. Use someone else’s words
  3. Show people where you are and what you’re doing

Don’t worry if you’re not “creative”. Fancy ideas are not essential. It’s important to realise that being regularly and consistently active on social media is far more beneficial than sporadic bouts creativity.

It’s Time to Be Social

You know your business better than anyone else. You also know your audience/followers/customers, their likes, dislikes and behaviours. Analytics will tell you when they’re most active on your site and on your social media profiles. So, ignore all the research telling you when the best time to post on social media is. You already have that information at your fingertips. More importantly, you have information specific to your business and your social media profiles. 

As a result, you can now identify when the best time to be ‘social’ on social media is. This is, in fact, far more important than knowing when to post. Being social and interacting with people on social media is a far more productive use of your time than simply sharing posts and updates. Engage with people and they will be more inclined to engage with your business.

By and large, that’s why people use social media. They’re looking for interesting and entertaining engagement. So give it to them. Here are some social media engagement ideas to get you started:

  1. Use social media video
  2. Get involved in Twitter Chats
  3. Engage with your followers first

When’s the Best Time to Post on Social Media?

Now. Now is the best time to post on social media. 

Start posting on social media today, tomorrow, every day, regularly, consistently.

What are you waiting for?

If you post regularly and consistently, you have a greater chance of being seen, regardless of when your ideal audience is online. Don’t succumb excuses. Stop seeking perfection. Start taking action. Today.

Download our Free PDF Guide to the 7 Most Common Social Media Marketing Mistakes every business makes.

Find out how to identify these 7 mistakes and how to avoid them. Make this your first step to better social media marketing for your business.


Anna Simmonds
Anna Simmonds

Anna, Head of Social, knows her beans when it comes to social media. She keeps her finger on the social pulse, funnelling her knowledge and experience into creating engaging social media campaigns. She’s also pretty decent with a camera and Photoshop.