Best Christmas Adverts 2019
For better or worse, Christmas has become synonymous with advertising. No other single period in the calendar is so hotly anticipated for its swathes of ads. Every year brands try to outdo each other (and their previous years’ efforts) with their Christmas marketing campaigns. Likewise, we all await with bated breath to see what creative angles our favourite brands take with their Christmas adverts. It’s become as ingrained in UK Christmas culture as the race for Christmas Number 1 in the charts. So, in no particular order, here are the best Christmas adverts of 2019 (according to us, of course).
Sainsbury’s – Nicholas the Sweep
We kick off our list of the best Christmas adverts of 2019 with a bold Christmas origin story from Sainsbury’s. The supermarket has gone with a Dickensian approach in what is a quintessentially British Christmas ad full of charm, character, and wit. This is great tongue-in-cheek storytelling that effectively positions Sainsbury’s as the origin of the Father Christmas narrative. Nicholas the Sweep is everything you want in a Christmas advert — a modern take on a traditional story, with the brand at its heart, and a great final reveal.
Aldi’s ‘Leafy Blinders’ Christmas Advert
Kevin the Carrot’s showdown with Russell Sprout and his ‘Leafy Blinders’ gang was one of the first Christmas adverts of 2019 to feature in our newsletter. Aldi’s Christmas mascot returns to UK screens to do battle with a bunch of Brummie sprouts in this fun parody of the hit BBC series Peaky Blinders. With singing and dancing veg to the tune of Robbie Williams’ Let Me Entertain You, this Christmas ad has all the trimmings. And then some.
Argos Christmas Advert 2019 – The Book of Dreams
This year, British catalogue retailer, Argos gives Christmas the rockstar treatment. The ad features a father and daughter drumming duet in an epic performance set to Simple Minds’ Don’t You (Forget About Me). It’s energetic. It’s sweet. And it oozes cool. This nostalgic return to the famous catalogue as the reference guide for every child’s letter to Santa is the stuff that dreams are made on.
IKEA – Silence The Critics
“Bu Da Bup Bup.” Grime music takes centre stage in Ikea’s first-ever UK Christmas ad, as a family are taunted and house-shamed by their various ornaments — a bunny cookie jar, various porcelain figurines, and a T-Rex, to name a few. Grime artist, D Double E voices the ornaments, spitting some rather critical bars to highlight the sense of shame that people feel about their homes when it comes to hosting around Christmas time. The solution? IKEA (Ee-Kia) solutions will help silence the (internal) Christmas critics.
#ReindeerReady – McDonald’s UK Christmas 2019
In the cold dark of winter, Christmas adverts need to be heartwarming to add some joy and life to what can sometimes be a dreary time of year. Then, what better way to do so than celebrate a child’s limitless and powerful imagination at Christmas. McDonald’s animated advert tells the story of Ellie, a young girl desperate to play ‘reindeers’ with her older sister, only to be shunned. She then meets Archie, a mini-reindeer who she ends up playing with until they run out of ‘Reindeer Treats’. As they arrive at McDonald’s to stock up, the animation dissolves into real life, and we find that Archie is, in fact, her dog dressed in a tutu and reindeer antlers.
M&S – Go Jumpers for Christmas!
For the record, we feel that this was a missed opportunity to use the line “Jumper Round”. But never mind what we think, this year Marks and Spencer have gone with an upbeat dance-themed Christmas advert set to House of Pain’s Jump Around. Historically, Christmas jumpers have always been unsightly, grotesque, itchy, and uncool (think Bridget Jones’ Diary). But M&S is looking to change that. It’s a retro-chic celebration of a garment you wear once a year.
Amazon Christmas – Everybody Needs Somebody
The singing parcels are back! And so is Amazon with this joyful celebration of Christmas togetherness. The retail giant once again makes the most of its branding turning its trademark arrow into a smiling, singing mouthpiece extolling the virtues of giving at Christmas as the best way to bring people together. You remember that airport montage in Love Actually? Yeah, it’s a bit like that. Pure Christmas.
Iceland Christmas Advert 2019 – The Magic Of Frozen
As far as execution goes, this isn’t exactly the best Christmas advert of 2019. However, Iceland has scored quite the coup by partnering with Disney. In advance of Frozen 2 hitting UK cinemas, Elsa, Anna, Kristoff, and Olaf make a special appearance in the frozen food retailer’s ad this year. So what makes this one of the best Christmas adverts? The line: “Discover the Magic of Frozen at Iceland.” Simply masterful.
All Mariah Carey Wants for Christmas 2019 is Walkers Crisps
Halloween had barely turned into All Saints’ Day, but there was Mariah, on our screens, belting out her infamous holiday hit and wrestling bags of crisps from an elf. Pigs in Blankets flavour crisps. Was this an opportunity to go with “All I Want for Crispmas” as the line? It certainly would’ve been in keeping with Walkers’ predilection for puns. Either way, you know Christmas is on the horizon when Mariah comes out of hibernation.
WWF – Adopt A Better Future
Some of the best Christmas adverts are the most thought-provoking ones. Those adverts that make you stop and think, engaging you emotionally. And that’s what makes this WWF ad pack a powerful punch. It does more than just ask us to adopt an animal (in this case, a jaguar). This advert urges us to adopt a better future. It’s a message of hope, reminding us that our collective efforts can end the destruction of the natural world and help stop climate change.
Happy Socks – Naughty or Nice Holiday Gifts
Macaulay Culkin? In a Christmas jumper? Well, if that wasn’t a clear indicator of the season, what is? We love this irreverent Christmas advert by Happy Socks that sees Culkin in a series of silly ‘Naughty or Nice’ poses, as well as some with a ribbon-wrapped iguana. It’s Culkin at his tongue-in-cheek, self-deprecating best, as he declares “Every day is a holiday, except for, you know, the holidays.” Before claiming he’s “getting too old for this sh*t.” He’s not by the way.
And Finally… Excitable Edgar – John Lewis
No Christmas adverts list would be complete without the traditional John Lewis Christmas ad. Since 2011, when the retailer turned to storytelling in its Christmas advertising people have waited with bated breath for the John Lewis Christmas advert to land. Typified by heart-wrenching and heartwarming narratives, John Lewis has dominated Christmas advertising in the UK for close to a decade. However, this year, we’re struggling to feel excited about Excitable Edgar the overenthusiastic dragon. It’s not one of the best Christmas adverts of 2019 (in our opinion) but we thought we’d include it anyway and let you decide.
If you’ve enjoyed this blog article, you might also be interested in:
Are You Ready to Play #XmasLingoBingo?
Christmas is a time for festive fun. It’s a time for listening to the same old Christmas songs on heavy rotation on the radio. And now it’s a time for spotting the same old tired Christmas clichés in every piece of marketing you receive.
We’ve scoured Christmas marketing examples from across the years (and the internet) to bring you a selection of the most overused Christmas marketing phrases of all time. ‘All wrapped up’ in a neat little bingo card.
Join us in playing Christmas Marketing Lingo Bingo.
Just keep an eye out for any of these Christmas marketing clichés and cross them off the bingo card below. Feel free to ping us any examples you spot on social media (just tweet @socialink_co with the hashtag #XmasLingoBingo).
Let’s make it the most wonderful time of the year.