If your social media marketing feels a bit stale, you might just need to inject a bit more creativity. Simple, right? But what are the benefits of social media marketing?

To begin with, it’s no big secret that we’re huge fans of One Minute Briefs. In fact, as a creative exercise, coming up with a response to a daily brief within a minute is a great way to focus the mind. For example, it helps reduce the fear of failure. And, of course, it allows you to flex your creative muscles. However, beyond the regular creative practice, we also recognise the social media marketing benefits that come with engaging in regular One Minute Briefs competitions.

It All Began with a Social Media Marketing Experiment

Back in March 2019, we set our very own OMB as a social media marketing experiment. Specifically, we wanted the OMBLES to “Advertise the benefits of Social Media Marketing for Businesses and SMEs”. With this in mind, we aimed to use social media marketing, to advertise its benefits and prove its value. Quite meta, when you think about it.

Significantly, the results of our social media marketing experiment were pretty conclusive. Of course, we’d hoped they would be. But to see the impact of our engaged approach on the data was the most compelling evidence of the benefits of social media marketing. When properly executed.

There was an additional side-effect we weren’t prepared for, though.

We were hooked.

Every Business Can Reap the Benefits of Social Media Marketing

Once you’ve experienced the benefits of social media marketing firsthand there’s no turning back. As a digital marketing agency, the spotlight has always been on our clients — as it should be.

However, it’s equally important to schedule time to shine a light back on your business too. So, after seeing the benefits of engaging with the OMB community, and being blown away by their daily creativity, we committed to entering every day as an agency. Firstly, we wanted to keep the conversation going. But, more importantly, we wanted to benefit from regular creative exercise, by responding to a daily brief.

Again, the results have been compelling.

Creativity Wins and Everyone Benefits

We’re in the business of social media marketing and content marketing. We read, research, and keep up-to-date with changes and movements within the industry. However, there’s no substitute for practising what you preach. For this reason, we schedule time every day to engage in creative exercises and social media conversations. By and large, doing so benefits the team, the business, and, most importantly, the clients.

The proof?

Barely two weeks after running our own brief, we won our first OMB. Advertising Lint Rollers.

#LINTROLLERS

And with that, the floodgates opened.

So, here’s a rundown of our first ten One Minute Briefs wins. And it only took us 8 weeks!

#HAIREXTENSIONS

#APRILFOALSDAY

#AFTERSHAVE

#NationalUnicornDay

#PHOTOSHOP (Shortlisted in prize brief)

#MULLETS

#GREENSCREENS

#PHONEBOXES

#InMemoryOfIsabella (Singled out as the overall winning entry)

#BUMBAGS

(The eagle-eyed amongst you may have noticed that there are in fact 11 wins in that list above. Although we’re immensely proud of the memorial we created for Isabella, we felt it important to end our list on a slightly lighter note.)

The Benefits of Social Media Marketing, If You Put in the Effort

In essence, successful social media marketing takes time and effort. So here’s the TL;DR — a quick recap to sum up what we’ve learned from our OMB experience.

  • Firstly, we gained significant insight from our social media marketing experiment’s data, emphasising what we knew all along.
  • Consequently, it led us to participate in One Minute Briefs daily, as a digital marketing agency.
  • As a result, we’ve experienced an overwhelming upsurge in creative output.
  • In fact, there have been other significant benefits to engaging with OMB.
  • Certainly, we’ve made more meaningful connections as an agency.
  • Perhaps more significantly though, as a brand, we’ve become part of a diverse and active community on social media.
  • Our OMB activity has helped increase our following.
  • As a result, we now have regular conversations with a whole new audience.

Generally speaking, isn’t this the benefit of social media marketing for businesses? Real engagement, with an active audience, based on the creative content you post.

However, over and above all these direct benefits of social media marketing, there is a far more important takeaway from this experience. You get out what you put in.

So, if you want your creativity to skyrocket, then schedule time to take part in creative exercises and activities.

If you want social media marketing to work, then make sure you’re engaging with people directly across your platforms. Indeed, conversations are what matter most on social media.

Significantly, the benefits will become apparent in a matter of weeks.

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Gareth Alvarez
Gareth Alvarez

Gareth, Social INK’s Head of Content (sometimes playfully referred to as ‘spellcheck’), just adores words. He’s written copy for ads, websites, and blogged extensively. Content marketing is his bag. He loves getting creative with his writing.