How to Generate Leads Through Social Media

Your phone is ringing. It’s a number you don’t recognise. Do you pick it up? If not, you’re not alone. As a society, we dread cold calls. Unwelcome interruptions right in the middle of the movie we’re watching. Or our evening meal. Not only are cold calls intrusive, but they don’t work. As a business, you need some way to speak to potential customers. But with cold calls off the table how do you connect? It’s time to learn how to generate leads through social media.

76% of buyers are ready to have a conversation on social media. It’s, therefore, the perfect place to connect with potential customers. Not only is social media the ideal place to foster a friendly conversation, it also gives customers the power to decide when they respond. There are no more mid-movie interruptions. Just a friendly connection between business and customer. Not every single conversation will turn into a lead. But we have a few suggestions on how to generate leads through social media. Let’s help you turn those potential customers into active and engaged members of your community.

How to Generate Leads with Gated Content

Gated content is exactly what it sounds like. Content that’s hidden behind a virtual gate. By entering their contact information, interested readers can gain access. It’s one of the most valuable ways to generate leads through social media.  Indeed, it often works in collaboration with other methods. However, gated content only works if what you’re offering provides value to your target audience. So, take some time to really think about what you can offer your core audience. This could take the form of a free guide, a trial or exclusive content, for example.

Most leads only take a few seconds to decide whether they’re interested. So, be sure your social posts are interesting. Marketing specialist, Guy Kawasaki, believes, “every post, other than a response or comment, should have a picture or video. That’s one of the most important things to remember.” Catching the eye of your potential customers is the key to getting them to your gated content.

Running Social Media Contests to Generate Leads

Running a contest is a really great way to drum up attention and leads for your business. But how do you filter out the freebie seekers? The honest answer is that you can’t. But that doesn’t mean a contest isn’t a valuable strategy when you’re thinking of how to generate leads through social media.

There are ways to minimise the chances of your leads being purely prize seekers. For instance, make the prize something that is specifically valuable to people with the highest potential to become your customer. If it’s not much value to anyone else, they’ll shy away. Giving away the latest iPhone, for example, might grab you a viral post. However, the value of the leads is diminished because they’re not genuinely interested in anything other than the prize. It’s far better to offer something like a free or extended trial of your service, or an upgrade to a higher tier.  

The quickest way to run a contest is to allow people to enter by retweeting, sharing, liking or following. While this will generate a lot of entrants, you’ll only gain access to the information that’s publically available on their social media profiles. Combining the competition with a landing page is a far better way to ensure your leads are valuable. While this extra step will generate fewer entries, it provides data of a much higher value. With this in mind, it’s always good to remember that social media marketing is about quality, not quantity.

Social Media Advertising for Lead Generation

It’s a question most businesses ask themselves when considering how to generate leads through social media. Is paid advertising worth it?

It’s a good question. It can be tempting to rely on organic social media posts to build your community. After all, what better value is there than free? However, paid-for advertising lets you target a core group. With it, you can collect leads from laser-focused groups of potential customers.

As social media algorithms develop to deliver a user-first experience, the focus has shifted in favour of the freshest, most valuable content for each individual user. Purchasing advertising space means that your advert doesn’t just rely on a ‘spam everyone’ approach. Instead, it delivers your content to the most valuable audience for your product.

How to Generate Leads Through Social Media Events

Hosting an event is a great way to get noticed. It’s also the perfect way to create gated content. Webinars are one of the best-performing types of gated content. They provide high value content in return for personal details. The beauty of a webinar is that it’s directly created to appeal to your core audience. So, anyone who joins and provides their contact details is a highly valuable lead.

It’s not just webinars, though. 80% of people on social media prefer to watch a video instead of reading a post. So, if you’re not creating video content, you’re missing out. Live sessions are a great way to establish a connection with your audience. If you create a compelling and engaging video, then your audience will remember you for longer. What could be better than an engaged community and a longer shelf life for your lead generation? It’s certainly an easy approach to adopt when looking at how to generate leads through social media.

Whether you host a webinar, an AMA session, or just a live chat with your followers, we recommend gating it. A quick Facebook or Youtube live session will gather viewers. But remember, you’ll only have access to their readily available social media info. It’s far better to direct them to a landing page that requires contact information to gain access.

Are You Social Listening?

If you’re not engaged in social media listening you could be missing out on highly valuable opportunities to generate leads. You’re also missing out on direct customer feedback. And the chance to respond to questions, comments, and complaints.

Successful social media marketing isn’t just about creating a post and sending it out into the world. It’s about keeping a virtual ear to the ground. Use it to understand your industry, your competitors, and also who’s talking about you.

It only takes a few minutes to set up a few core keywords to help you monitor how your business and industry is performing. But how does it help you generate leads?

By keeping an eye on relevant hashtags and chats about your industry, you can join conversations and establish yourself as an expert in your field. Position yourself as a go-to resource for your product. You’ll soon find people seek you out with their questions. And these people are some of the most valuable leads available. So don’t miss out on the chance to connect with them.

It’s the beauty of social media. The more you connect with your customers, the more customers you’ll have to connect with.

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SocialINK 23/05/2019 0 Comments

How Social Media Impacts SEO

SEO. It’s just three little letters. But they’re three little letters that can have a huge impact on your business. Ultimately, where you rank in search engine results can be the difference between a customer choosing you, or going to a competitor. Understanding how social media impacts SEO can send your business soaring up the search engine results. And let’s face it, how many people will still be looking for what they need by the time they reach page 5+?

Learning the art of search engine optimization (SEO) can sometimes feel like a foreign language. The honest truth is, most small business owners just don’t have the time or resources to become SEO experts. But thankfully, you don’t need to. Just a little bit of SEO knowledge can take you far. And knowing how social media impacts SEO is the first step.

Social Media’s Impact on SEO

SEO has become significantly more user-friendly. In fact, there’s a whole host of tools out there that you can use to help you optimise your content. One of the biggest breakthroughs for SEO is that it’s now starting to factor in social media presence when calculating rankings. So, by sharing quality, consistent content with your community on Facebook, Twitter or any other platform you like, you’re sending out a signal to search engines that your brand is engaged and active. Sharing content is like sharing a bat signal to search engines. You will be found.

Consequently, by keeping up with your community, you’re also gaining:

  • Increased online visibility and traffic to your website
  • Increased authority and brand recognition
  • Broader content distribution and longer content lifespan
  • Improved local SEO

All of this in addition to the multiple benefits that social media marketing already delivers.

Still confused? Don’t worry, we’re going to break it down and explore exactly how social media impacts SEO.

How Social Media SEO Increases Online Visibility & Web Traffic

Firstly, let’s start with the obvious. Effectively, content marketing’s goal is to increase leads and sales for your business. In other words, the more people that view your content, the more opportunities you have to convert viewers into customers. So, how do you get those views?

You need to be where your customers are. Internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. We love social media because it’s snackable. There’s no need to pencil in an hour to catch up with world news and scroll our social feed. It’s easy to find five minutes and a thumb-swipe to catch up.

For this reason, it pays to create good content that draws in a loyal and engaged following. Because regular social media use sparks a chain reaction.

Let’s say, hypothetically, you create an interesting post that’s of value to your community, and then share it on social media. The act of sharing makes it visible. It, therefore, stands to reason that, posting regularly and consistently increases your visibility. Which, in turn, means your posts get noticed by other social media users. These users then share your posts further, which effectively increases your visibility. Thus, it becomes an exponential virtuous cycle. Hypothetically.

Take the advice of Fleetwood Mac. Never break the chain. Keep sharing high-quality content and your visibility will grow with each post. That’s the power of the social media positive feedback loop.

Social Media Increases Authority & Brand Recognition

Think about some of the biggest global brands — Nike, McDonald’s, Apple. Know what they all have in common? They’re instantly recognisable.

While we may not be able to promise you the superpower of those brands, getting your company logo, slogans and colours out there makes a huge impact on your brand recognition. Creating profiles on some of the biggest platforms like Facebook, Google, Twitter, and Instagram and using clear and consistent branding across them, is a surefire way to get noticed. Your customers will be lovin’ it.

See what we did there? We bet you instantly thought of McDonald’s. And all because of that tiny, two-word phrase we slipped in. That’s the power of brand recognition.

With recognition comes authority. If people can find and recognise your official social media homes, they will interact with them. And for boosting your SEO, this is vital.

Links and reviews are a surefire way to rank higher with search engines. The more inbound links and reviews your brand receives, the more popular it becomes. And it’s this popularity that search engines measure.

They don’t just want to deliver related content. Search engines want to deliver fresh, active, and useful content. Reviews are a huge factor for local SEO marketing (more on that, later!), accounting for 13% of ranking factors in local searches and 7% in general searches.

Broader Content Distribution, Longer Content Lifespan, Better SEO Results

One of the most interesting ways in how social media impacts SEO is that it can actually increase the lifetime of your content. Without social media, you click publish and the blog is sent out into the world. If you have regular blog readers, or people signed up to your mailing list, they may receive one, or two prompts to go and read that blog.

However, with social media, you can bypass this. You control the distribution. You can decide exactly when, where and to whom you’re spreading the word. This, in turn, keeps your blog ranking high on social media. Additionally, it can get further boosts by being re-shared by your community.

The Impact of Improved Local SEO

Remember how we mentioned local SEO, and how reviews make up 13% of ranking factors in local searches?  Let’s take a more in-depth look.

If you’re a local service company, or run a business that doesn’t really work at a distance, local SEO is vital. It’s also pretty handy even if your business is based online. Being visible and transparent about your location adds a degree of trust and authority to your brand. It’s also how you beat off the competition and ensure that your brand is top of the list when people in your local area need your service.

The quickest way to boost your ranking here is to ensure that you’ve clearly and consistently filled in your social media bios. Have you included your trade? Your location? Your geographic phone number?

Also, have you claimed and verified your local Google My Business (GMB) listing? It’s a free service for local businesses that means your brand will show up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.

How Social Media Impacts SEO in Summary

Ultimately, social media provides businesses with an online platform where they can share their content, and drive visitors to their website.

Think of it as ads in the local paper, or bylines and advertorials in the national press. Except, you control the content and its publication. Social media just spreads the word. And that’s exactly what you want for SEO.

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SocialINK 16/05/2019 0 Comments

Social INK Event: Ask Us Anything LIVE #30DaysOfLive

The next Social INK ‘Ask Us Anything’ event is coming soon, and we’re ready for your questions!

How does social media marketing work?

What does ‘content’ actually mean?

Is Twitter worth it?

How do I target [insert vague demographic here]?

Should I use an Instagram bot? My influencer niece said it’s legit.

Ask us these questions, and more, during our LIVE Q&A!

We work with brands to grow their business online. That’s why we specialise in social media marketing and content marketing for businesses who want to be bold, build online communities, and make their mark.

Running your business online is a creative process, and it’s a technical process. It’s strategic yet sometimes spontaneous, and digital marketing is often a bit mystical for business owners. So we’re opening up for questions later this month, May 29th at 11am. This is your chance to get your problems solved and get to know us.

How to Send in Your Questions

Live Q&A Event with Social INK's CEO, Head of Content, and Head of Social on May 29 on Facebook

Join in live, and ping your questions in the comments. Simples!

Jump over to Facebook to mark yourself interested or attending to get reminders about the event.

Not going to make it live? Just pop in your questions on the Facebook event page and we’ll answer them so you can watch the replay.

If you get inspired at 2am and need to get the question down fast, or just want to ask a question in private or anonymously, you can always ping us privately on Twitter, Facebook, LinkedIn, or Instagram.

Ask us about social media, content marketing, all things digital and our lives behind the scenes. Anything goes!

Afterwards, you can rewatch, and relive, all the action on the Social INK Facebook page after the event.

Sign Up for the Social INK Live Event

See you all on the Social INK Facebook page, Wednesday 29th May, 11am UK Time. Find out what Chris, Gareth, and Anna have to say about the state of digital, how to actually grow a business online, and what they had for lunch.

And remember, you can have your say too. Lunch pics included. #foodgoals

Get Digital Marketing Insights and Event Notifications

Be the first to know. We’ll keep you updated with details of future AMAs, guest line-ups and other exciting Social INK news. Join our mailing list and never miss out.

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SocialINK 16/05/2019 0 Comments

30 Days of Live: A Social INK Video Experiment

This May, you’re going to see a lot of the Social INK team. Welcome to our 30 Days of Live experiment.

Why Live Streaming Matters on Social Media in 2019

Increasingly, social media platforms are developing ways of becoming more ‘live’ and interactive. In the early days, smaller audiences made it easy for social media feeds to be shown chronologically, according to when they were last posted.

Now, the sheer amount of content that you would see from 1 minute ago, 2 minutes ago, 3 minutes ago, makes it impossible to keep a time-based feed. Hence, the algorithms are designed to show users relevant content that they’ll enjoy or engage with.

But live video is truly live. Effectively, it’s a shorter gap between you and your audience. Or, to put it another way, it’s about as social as you can get, interacting with your audience and encouraging a proper two-way conversation.

Unsurprisingly, live streaming has become far more than just a ‘video gaming’ thing. It’s important to remember that any business in any industry can benefit from video production. Consequently, the same applies to live video, too.

Our 30 Days of Live Experiment

In order to explore the latest live streaming options in 2019, and share marketing tips, insight, and concrete guides along the way, we’ll be going live for 30 days straight in May 2019.

The platforms we’ll be using:

  • Facebook Live
  • YouTube
  • Instagram
  • Twitter

So follow us on Facebook, YouTube, Instagram and Twitter to take part in our two-way conversations, ask questions, and feature in our experiment to go live for 30 days.

Don’t want to miss a video? Subscribe to our YouTube channel. It’s where we’ll be uploading all of the videos to a concise ’30 Days of Live’ playlist.

Topics we’ll be covering:

  • Social media and content tips
  • Behind-the-scenes of our creative sessions (like One Minute Briefs)
  • Twitter chats and other online communities
  • All things digital marketing!

More topics, dates, and interviews will be announced as we go along. In the meantime, if you want to be a part of our experiment and have your say on a digital marketing topic, get in touch!

The Benefits of Live Streaming

Indeed, live streaming has the same benefits of prerecorded video. But, with extra levels of excitement. To clarify, it’s the difference between watching a match live or watching the highlights.

In summary, live video is ideal for event coverage, sharing breaking news, going behind-the-scenes, giving lessons, and connecting over shared moments. It can be as simple as a coffee break.

Certainly, in the busy world of business, even B2B audiences can enjoy multitasking. This isn’t just for B2C businesses. From makeup to accounting to aerospace engineering, there are stories any business can share live.

In a world that’s increasingly edited and highlighted, a live video is an effective way to be genuine and truly connect.

Catch Up On 30 Days of Live

Watch the full series in our 30 Days Of Live YouTube playlist, or see each video in situ on their respective platforms at the links below:

May 1

CEO, Chris Bruno, breaking the ice with a quick introduction to #30DaysOfLive.

May 2

Create more effective content using this simple mnemonic. Presented by our own Head of Content, Gareth Alvarez.

May 3

Use what you have, and build a simple framework. Head of Social, Anna Simmonds, talks about why a bad plan is better than nothing at all.

May 4

When was the last time you did a security audit of your online accounts? Here’s how to secure your business online, in less than 5 minutes.

May 5

Kickstart your content marketing with these three tips to help you get results.

May 6

Your social media bios are a small part of your digital marketing, but they make a big impact. A quick reminder on a bank holiday, from CEO, Chris Bruno.

May 7

Gareth went live on Twitter to talk about the benefits of Twitter chats for business, and answer the first question from this week’s #ContentClubUK chat.

May 8

Ever been stuck for ideas on what to post? Anna walks through 5 things you can post on social media, again and again, to grow online.

May 9

Things don’t always go to plan, and that’s OK. Here’s what to do when that happens and how to make the most of it, with Chris Bruno.

May 10

Chris shares some tips on how to make time for social media, live from Canary Wharf.

May 11

Share the real you. Chris checks in from Goodwood.

Gareth went rogue from a canoe to share tips on repurposing content, like we have for #30DaysOfLive!

May 12

Is your to-do list too long to stay consistent online? Chris talks about the point every business hits eventually: having too much work to do alone.

May 13

What does a social media takeover look like? Chris shares a look behind the scenes of our work with Eden Sparkling Wine.

May 14

Are you alienating an entire audience? Here are quick tips to make social media content more accessible.

May 15

Chris talks about how the The Green Wood Cafe showcases what social media is all about: showing off what you do. It’s not just about selling.

May 16

Digital marketing is like going to the gym. Gareth explains why.

May 17

Many business owners start off doing everything themselves. So is your digital marketing run by a personal decision or a business one?

May 18

How often do you unplug? Food for thought with Head of Social, Anna Simmonds.

May 19

“Sunday blues” and living for the weekend isn’t how we’re naturally built. Chris talks about what Sundays should be for.

May 20

When you approach social media in the right way, everything else is much easier. Some quick applicable tips from Anna, our Head of Social.

May 21

Gareth Alvarez, Head of Content, walks through easy ways to organise your social media and content plans. (FREE templates here!)

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SocialINK 16/05/2019 0 Comments

Will Digital Marketing Kill Traditional Marketing?

There’s something really evocative about TV advertising. Think about some of the great adverts we’ve seen over the years. They send a powerful message and stay with you. However, eMarketing forecasts that digital marketing is set to eclipse traditional marketing for the first time this year. So, is there still a place for TV advertising? Or, just as video killed the radio star, will digital marketing kill traditional marketing?

TV or Not TV?

Guinness Surfer
Levi’s Spaceman
Playstation’s Alien

We all have favourite adverts. And while there’s still a lingering sense of nostalgia with TV advertising, can you actually remember the last time you noticed a print advert?

We’ve become attuned to ignoring the bombardment of marketing. We fast forward TV ads. Junk mail hits our recycling bins quicker than the pizza they’re advertising arrives. Why? Because it’s not targeted to you. The only factor that connects all the people receiving junk mail, print ads, or TV campaigns is that they’re human.

Digital marketing is a different beast. We can analyse data that tells us the basics: age range, gender, location. But we can also dig deeper and build up a picture of who you are, not just your statistics.

And, don’t we all want to feel like more than just a number?

Traditional vs Digital

Before we can consider answers to the question, “will digital marketing kill traditional marketing?” we need to compare the two methods. It’s fair to say, we no longer completely rely on traditional marketing methods to learn about products. We just need to ask Alexa, Cortana, or Google. They’ll happily deliver results instantly.

This ease of access has led to an evolution in our behaviour. Say, for instance, we’re looking for a specific item or service. We’re more likely to research reviews online, ask our social media friends, and look at ratings, rather than instantly trust marketing materials. We’re not just doing it at home either. 82% of people will research on their smartphone before making a purchase in-store. The simple fact is, your customers are online. And if you’re not, they’re going to move on to the next business and forget you.

Consumers have more power than ever. They can now control, not only what information they receive, but also how they receive it.

Demand and Demand

With our preference for on-demand TV, online streaming platforms, and adblockers, traditional marketing just can’t keep up with demand. Digital content is more suitable for accessing on-the-go. It also satisfies the need for snackable, informative, and entertaining content much more successfully. Content marketing has had a huge impact. It has shifted the focus to what we can give, rather than take from the consumer.

The crucial strength of digital marketing over traditional is feedback. While it is possible to gauge the response to print and TV adverts, it’s a lengthy process. With digital marketing, it’s easy to access a wealth of information, via analytics, almost instantaneously. One click of a button builds an in-depth profile of how, where, and when your marketing material is viewed. More importantly, you can breakdown exactly who has accessed your content.

It’s a changing landscape. Personal data is now the most valuable resource in the world, overtaking oil in 2017. More importantly, Gen Z are on the rise, desiring more human, authentic interactions with brands. So, it’s vital to adapt and fit these new demands.

Does This Spell the End for Traditional Marketing?

It may sound like traditional marketing is dying. But the simple fact is, it’s evolving.

As a global population, we’re moving towards a digital future. With on-demand TV and online streaming on the rise, do TV adverts make sense anymore? And with print media in heavy decline, do their generic ads hold power anymore?

So, will digital marketing kill traditional marketing? We believe the future is a hybrid. The evocative power of traditional advertising will intersect with the access, authenticity, and analytics of digital marketing.

Most vitally, we need to stop imagining that the emergence of one method has to mean the death of another. Marketing has always been about adaptation and staying nimble. This evolution is just finding new methods to deliver educational and entertaining media to the largest audience.

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SocialINK 22/04/2019 0 Comments

OMB: A Twitter Campaign Worth One Minute of Your Time

In March 2019 we decided it was time to up our game in terms of our creativity. We wanted to do something that would be inspiring, worthwhile, and most importantly, fun. An OMB Twitter campaign.

Our Head of Content, Gareth Alvarez, has been going on about OMB for some time now. We’ve listened to him, but we hadn’t heard him. OMB, for those that don’t know, is One Minute Briefs. The concept is simple but very effective:

“One Rule. One Minute. Create an Ad.”

So, we thought we’d run a little social media experiment, and decided to run a brief: “Advertise the benefits of #SocialMediaMarketing for Businesses and SMEs“. Our goal was a bit meta. Use social media marketing, to advertise the benefits of social media marketing, and prove the value of social media marketing.

We had an (excuse the Octopus pun) inkling that our experiment would generate some interesting results. But we had no idea what to expect.

Suffice to say, we were blown away by the response that followed.

In total, we received 125 entries to our OMB.

But Why Would This Matter to You and Your Business?

Well, that’s what I wanted to share with you today. What really blew us away about running this OMB Twitter Campaign was the definitive results we saw. Not just on Twitter, but across our other online platforms too.

Social INK - OMB Case Study TW overview

In the last 28 days, you can see our tweets have gained 168,000 impressions. That’s up by a staggering 1,260%. We’ve also gained nearly 100 new followers as a result.

But that’s not all it’s done.

We’ve become more active on Twitter as a result of running this OMB. We’re engaging with a whole community of creatives and copywriters, and we absolutely love the conversations we’re having as a result.

During the course of the month, our team has ended up posting more than 380 Tweets. And almost all of them have been part of a bigger conversation, with other brands, with professionals, and the public.

Here’s the tweet that started it all:

On the day, that Tweet on OMB’s account received over 5,000 impressions and more than 400 engagements.

We tallied up all our Tweets from the day, 165 of them, and here’s the breakdown:

  • 165 Tweets
  • 41,000+ Impressions
  • 1,066 Engagement

All that in a day’s work…

The Compounding Effect

What you need to remember is, it wasn’t just our Tweets that mattered. It wasn’t OMB’s Tweets either. What really makes an OMB work for a brand is the OMBLES themselves. Everyone that takes part in the OMB Twitter Campaign.

Social INK - OMB Case Study ShireenDew

Social INK - OMB Case Study testkrofatter

Social INK OMB Case Study Sean Anton

Our Head of Content’s post:

Social INK - OMB Case Study Alvo Muses

And the winner:

Social INK - OMB Case Study craigfo5ter

This is just a tiny selection of stats (125 entries on Twitter alone), but you get the idea. Just these 5 alone generated some impressive numbers:

  • 6,300+ Impressions
  • 430+ Engagement
  • Just under 7% Engagement Rate

So, if we use these 5 as a representative model average for our data set, we could hypothesise that all 125 entries would have created something like:

  • 158,000 Impressions
  • 10,950 Engagements

Most importantly, all of this organic traffic on Twitter was generated by engaging with the OMB community during our brief.

Cross Platform

Social INK - OMB Case Study FB Engagement

OMB is mainly hosted on Twitter. They post the entries, shortlist, and winners on Facebook too. So, we decided to get equally involved across all our platforms to really engage with everyone that took part.

You can see the clear impact this had, with another 5X peak in engagement.

The Impact on Our Website

Social INK - OMB Case Study  WEB Overview

Our daily traffic on the website spiked nearly 5X the day of the OMB. We were thrilled to see people getting involved. But when it started to translate into website visitors and ultimately leads coming through, we were ecstatic.

You can see from the stats we had an additional smaller jump the following day after announcing the winners.

Social Media Is All About Being Social

It’s funny how even though it’s called social media, we can often find ourselves forgetting the social aspect and simply using it as a megaphone, to keep shouting out our message.

This is the biggest benefit for brands running OMBs. See just how engaged you can become with the online crowd. We think it’s enough to get brands “hooked on a feeling” so to say.

So, What’s Next?

When we get asked by our clients how to go viral, we facepalm, hard. But we do get asked these sorts of questions. What we try to explain is there’s a need to keep a consistent, high-quality stream of content that brings value, engages with the audience and starts a conversation.

We think the stats speak for themselves:

  • 204k Impressions
  • 12k Engagement

(Averaged from data provided by OMB, individual contributors, and our own Twitter analytics)

To sum up, if you want to jumpstart your Twitter profile, why not run a One Minute Brief? You’re engaging with an incredible group of people, and you’ll find more creativity and different points of view than you could ever imagine.

You can, of course, reach out to us to find out more.

In closing, we’d like to say a huge thank you once again to everyone that took part. It was a truly amazing day, and we had a great time. If you want to see all the entries, you can find them here on our Facebook page.

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SocialINK 11/04/2019 0 Comments

Digital Marketing and Social Media: Why Bother?

Digital marketing and social media should no longer be an afterthought for any business. These are hugely powerful tools for any brand. Most importantly, they offer a level playing field to both small and large businesses alike.

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SocialINK 18/03/2019 0 Comments

Does Social Media Marketing Really Work? ~ An Experiment

We often get asked the question: “Does social media marketing really work?” We know social media is an effective marketing channel. So we’ve set up an experiment to prove it.

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SocialINK 11/03/2019 0 Comments

Reasons for Humanising B2B Content

Marketing jargon is overused, often confusing, and unpopular. Content marketing is all about communication, so why do so many B2B companies find it hard to do that in an authentic, relatable voice?

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SocialINK 25/02/2019 0 Comments

Marketing to Generation Z

When it comes to planning your marketing, you should never take a one-size-fits-all mentality. Generational characteristics have a huge impact on how, why, and where content is consumed.

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SocialINK 04/02/2019 0 Comments