Digital Marketing and Social Media: Why Bother?

Digital marketing and social media should no longer be an afterthought for any business. These are hugely powerful tools for any brand. Most importantly, they offer a level playing field to both small and large businesses alike.

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SocialINK 18/03/2019 0 Comments

Does Social Media Marketing Really Work? ~ An Experiment

We often get asked the question: “Does social media marketing really work?” We know social media is an effective marketing channel. So we’ve set up an experiment to prove it.

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SocialINK 11/03/2019 0 Comments

Why Social Media Is Important to Business

A lot of things have changed in business thanks to social media. Here’s our breakdown of some of the key elements that make social media so important to businesses.

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SocialINK 04/03/2019 0 Comments

Reasons for Humanising B2B Content

Marketing jargon is overused, often confusing, and unpopular. Content marketing is all about communication, so why do so many B2B companies find it hard to do that in an authentic, relatable voice?

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SocialINK 25/02/2019 0 Comments

Marketing to Generation Z

When it comes to planning your marketing, you should never take a one-size-fits-all mentality. Generational characteristics have a huge impact on how, why, and where content is consumed.

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SocialINK 04/02/2019 0 Comments

In-House vs. Agency: How Businesses Can Make Efficiency Savings on Their Digital Marketing

No matter the size of your business, it’s inevitable that in its lifespan you’ll need to consider how you’re going to handle your digital marketing strategy.

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SocialINK 02/01/2019 0 Comments

Social Media Marketing for Startups 7 – Analysing Data

It’s vital that you take the time to monitor the performance of the content you’re delivering. You need to have an awareness of what’s working. And more importantly, what isn’t.

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SocialINK 24/12/2018 0 Comments

10 Social Media Marketing Mistakes to Leave Behind in 2018

As the year comes to a close, we take a look back at common social media marketing mistakes that are best left behind in 2018.

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SocialINK 17/12/2018 0 Comments

Social INK | MEDIA Protocol AMA Highlights

Chris Bruno, Social INK CEO, and James Tabor, CEO of MEDIA Protocol and founding member of the Digital Future Council, discussed “The Future of Content”, with both Chris and James exchanging their observations on the trends they’ve both witnessed in the digital marketing space.

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SocialINK 11/12/2018 0 Comments

Social Media Marketing for Startups 6 – Tone Of Voice & Brand Guidelines

Communication isn’t just about words. It’s more about how those words are delivered. In short: Tone of voice is vital for online communication.

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SocialINK 10/12/2018 0 Comments