Digital marketing and social media should no longer be an afterthought for any business. These are hugely powerful tools for any brand. Most importantly, they offer a level playing field to both small and large businesses alike.
We often get asked the question: “Does social media marketing really work?” We know social media is an effective marketing channel. So we’ve set up an experiment to prove it.
No matter the size of your business, it’s inevitable that in its lifespan you’ll need to consider how you’re going to handle your digital marketing strategy.
It’s vital that you take the time to monitor the performance of the content you’re delivering. You need to have an awareness of what’s working. And more importantly, what isn’t.
Chris Bruno, Social INK CEO, and James Tabor, CEO of MEDIA Protocol and founding member of the Digital Future Council, discussed “The Future of Content”, with both Chris and James exchanging their observations on the trends they’ve both witnessed in the digital marketing space.
Communication isn’t just about words. It’s more about how those words are delivered. In short: Tone of voice is vital for online communication.